Change Management & Communications Specialist

Herschend is the world’s largest family-held themed attractions company, with a portfolio of over 40 family entertainment brands across North America, including destinations, resorts, theme parks, water parks, immersive experiences, and content enjoyed by audiences worldwide. 

While each of our family brands offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our 22,000 passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality. 

As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feels welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. For more information, visit www.Herschend.com.  

Position Summary
The Change Management & Communications Specialist will lead change management and communications activities in support of post-acquisition integration and enterprise initiatives. This role focuses on planning, creating, and coordinating clear, engaging communications and training that build awareness, drive understanding, and support adoption across a diverse, distributed workforce. Successful integration relies on thoughtful, clear, and engaging communications and learning experiences that help team members understand what’s changing, why it matters, and how to be successful.

Essential Duties and Responsibilities

• Develop and maintain an Integration Change Management Plan that helps team members understand and adapt to post-acquisition changes


• Support change management activities using the Herschend Internal Communications Playbook, ensuring a consistent, people-centered approach


• Create clear, approachable communications that build awareness, reduce uncertainty, and support adoption of new processes and technologies


• Translate complex integration, process, and technology changes into meaningful messages tailored to different audiences


• Partner with subject matter experts to develop training and learning materials that are practical, accessible, and easy to understand


• Coordinate the timing, delivery, and execution of communications and training tied to key integration milestones


• Support communications and change activities across multiple channels, including email, Microsoft Teams, on-site physical materials, and digital platforms


• Manage content reviews, approvals, and version control while balancing speed, accuracy, and stakeholder needs


• Help track change impacts, employee readiness, and feedback across multiple initiatives to inform communications and support needs


• Build strong partnerships with project managers, business leaders, and functional teams to ensure communications align with real operational realities


• Proactively identify change risks and recommend mitigation strategies to improve engagement and adoption

Experience & Education

• Bachelor’s degree in business, communications, public relations, organizational development, or a related field (or equivalent practical experience)


• 5–10 years of experience in change management, internal communications, training, or related roles


• Experience supporting post-acquisition integration or large-scale organizational change


• Experience working in large, distributed environments (e.g., theme park, hospitality, retail, or similar) with a mix of corporate and front-line employees


• Experience balancing multiple initiatives while staying responsive to people and business needs

Skills & Qualifications

• Strong written and verbal communication skills, with the ability to translate complex concepts into clear, audience-appropriate messages


• Ability to put yourself in the audience’s shoes and tailor messages for different roles, levels, and environments


• Strong organizational skills with attention to detail, follow-through, and collaboration


• Ability to build relationships and influence without direct authority across diverse stakeholder groups


• Comfortable working through ambiguity and adjusting communications as needs evolve


• Proficiency with Microsoft 365 tools (Outlook, Teams, Word, PowerPoint, SharePoint); familiarity with digital communications tools is a plus


• A collaborative, service-oriented mindset with a genuine interest in helping people succeed through change