Channel Marketing Manager

We are looking for a creative channel marketing manager to help plan and carry out our marketing strategies across all channels. You will create marketing plans for specific channels, design campaigns, and manage marketing communications.

To succeed as a channel marketing manager, you should have a strong understanding of channel marketing strategies and experience in a similar industry. An excellent channel marketing manager will use their skills to improve our marketing strategies and boost profits.

Benefits of Working With Us :

- Competitive pay, including paid time off and holidays.
- Medical insurance with High Deductible Health Plan (HDHP) and PPO options.
- Coverage for prescription drugs.
- Dental and vision insurance.
- Pre-tax flexible spending account.
- 401(k) retirement plan with employer matching.
- Basic and extra life insurance, including Accidental Death and Dismemberment (AD&D).
- Short-term and long-term disability insurance.
- Pre-tax dependent care flexible spending account.
- Wellness program that includes diabetes prevention, condition care, preventive care, and an annual flu shot.
- Employee Assistance Program.

Requirements:

We are looking for a candidate who has:

- A Bachelor’s Degree or higher in marketing, business, communications, or a related field.
- At least 5 years of experience in B2B marketing.
- Knowledge of the residential building industry and distribution channels is a plus.
- Strong leadership, problem-solving, and time management skills.
- Comfort in a cloud-based work environment.
- Experience managing multiple sales channels.
- Ability to develop and implement marketing strategies that meet business goals.
- Strong written and spoken communication skills to work well with partners and internal teams.
- Skill in managing multiple projects at once to ensure they run smoothly and on time.
- Ability to analyze market trends, sales data, and performance metrics for informed decisions.
- Strong interpersonal skills to build and maintain relationships with partners and stakeholders.
- Experience managing marketing budgets to maximize return on investment.
- Familiarity with marketing tools and platforms, such as Salesforce and email marketing, and some knowledge of digital marketing.
- Comfort working in a team-based environment.

Duties and Responsibilities:

A typical day may include:

- Creating and managing a marketing strategy for your assigned channel.
- Monitoring channel partner trends and promoting marketing excellence across the organization.
- Driving strategy and growth within your target customer base.
- Developing key performance indicators (KPIs), proposals, business cases, and ROI models in partnership with others.
- Organizing campaigns with internal resources and external vendors.
- Tracking and improving the performance of new and existing partnerships.
- Setting the strategic direction for marketing activities that generate revenue in your region.
- Building and maintaining relationships with clients, partners, and dealers to drive sales.
- Finding high-value leads and developing strategies to turn them into profitable partnerships.
- Educating teams about products and representing our full range of products and services.
- Meeting sales targets and profitability goals while ensuring partners achieve their sales goals.
- Recruiting, training, managing, and supporting partners, and providing them with guidance and resources.
- Working with other company teams, like support and management, to meet customer and partner needs.
- Traveling to customer events, industry meetings, and company meetings as needed (less than 15% of the time).
- Coordinating with other sales channels to prevent conflicts.
- Facilitating sales deals with third-party resellers of goods and services.

Position Details:
- Full-time position.
- Preferred location: Atlanta/NorCross, GA.
- Travel less than 15%.

We are committed to equal employment opportunities for all qualified candidates and associates. We ask all associates to support diversity and inclusion in the workplace. Gibraltar Building Products does not tolerate discrimination based on age, race, color, sex/gender, sexual orientation, gender identity, pregnancy, national origin, religion, disability, genetic information, veteran status, or any other characteristic protected by law.

Together, we have a great chance to shape our company culture, grow our business, and create long-term opportunities for our employees and shareholders.