Chief Marketing Officer (CMO)

Our client, a growing distribution company, is seeking a strategic Chief Marketing Officer (CMO) with expertise in brand strategy, demand generation, digital marketing, customer acquisition, and revenue growth.

The ideal candidate will work closely with the CEO and sales leadership to strengthen market positioning, expand customer acquisition channels, improve customer retention, and create a measurable connection between marketing investment and business performance.

Responsibilities:

• Develop and own the company’s marketing and growth strategy, aligning brand, customer acquisition, demand generation, and digital initiatives with revenue and profitability goals.
• Build a measurable demand generation engine that increases qualified leads, strengthens the sales pipeline, and expands customer acquisition across priority markets and channels.
• Lead brand strategy, positioning, and go-to-market execution, ensuring the company is differentiated effectively across customers, suppliers, product categories, and target markets.
• Partner closely with sales leadership to improve sales and marketing alignment, customer segmentation, lead management, promotional strategy, and conversion performance.
• Own digital marketing, CRM, marketing automation, content, email, paid media, SEO, and analytics, using performance data to optimize marketing spend and customer lifetime value.
• Build and lead a high-performing marketing function, establishing clear KPIs, budgets, attribution models, and performance reporting that demonstrate marketing’s contribution to revenue and profitable growth.

Qualifications:

• 5+ years of progressive marketing experience, including 3+ years in a senior marketing leadership role such as CMO, VP of Marketing, Head of Marketing, or VP of Growth.
• Proven success developing marketing strategies that have generated measurable revenue growth, customer acquisition, market expansion, and sales pipeline growth.
• Strong experience in distribution, wholesale, B2B, consumer products, ecommerce, manufacturing, or another product-driven business.
• Deep expertise in demand generation, digital marketing, brand strategy, go-to-market strategy, customer segmentation, and lifecycle marketing.
• Strong command of CRM, marketing automation, analytics, attribution, SEO/SEM, paid media, and performance marketing platforms.
• Demonstrated ability to partner with sales and executive leadership to connect marketing strategy with commercial goals and business performance.
• Executive-level leadership skills with experience building teams, managing significant marketing budgets, evaluating agencies and vendors, and presenting performance to senior leadership.

Location: Bayonne, NJ
Salary: $175K