Chief Marketing Officer, Retail Medical & Healthcare Services

MarketPro has partnered with an
innovative, rapidly scaling healthcare services company on a confidential
search for its next Chief Marketing Officer. Backed by a leading private equity
firm, this organization is transforming how individuals, employers, and physicians
experience primary and concierge care—offering a modern, membership -based model
that delivers better access, deeper relationships, and improved outcomes.

Unlike traditional healthcare
services companies, this firm operates at the intersection of care delivery
innovation, physician empowerment, and consumer engagement. Its two
complementary business units—advanced primary care for employers and turnkey
concierge medicine enablement for physicians—position the company at the
forefront of a fast -growing, disruptive segment of healthcare.

As the business enters a pivotal
growth phase, the Chief Marketing Officer will serve as a key member of the
executive leadership team, responsible for shaping enterprise growth strategy,
accelerating customer acquisition, strengthening brand leadership, and building
a world -class marketing organization. This leader will have the unique
opportunity to influence both business strategy and execution while positioning
marketing as a primary driver of enterprise value creation.

This is a rare opportunity for a
transformative marketing leader to architect and scale the growth engine of a
private equity -backed healthcare innovator poised for significant national
expansion. The Chief Marketing Officer will partner closely with the executive
leadership team and Board of Directors to help shape the next chapter of the
company's growth story.

The Chief Marketing Officer will
own the enterprise marketing strategy across both business units, leading all
aspects of demand generation, patient acquisition, brand strategy, customer
engagement, analytics, and marketing operations. This executive will be
responsible for creating scalable growth strategies that accelerate revenue,
strengthen market position, and drive measurable business outcomes across both
B2B and B2C audiences.

This role requires a strategic
thinker with exceptional execution skills and a proven track record of scaling
revenue, generating high -quality leads, and driving consumer
engagement—particularly within retail -oriented healthcare environments. The
ideal candidate is equally comfortable shaping enterprise strategy, leading
high -performing teams, and leveraging data and analytics to drive measurable
business outcomes.

The ideal candidate is a
strategic, growth -oriented executive who combines strong commercial instincts
with the ability to build teams, develop scalable growth engines, and influence
business outcomes at the highest levels of the organization.

We are seeking a remarkable
leader who is drawn to a fast -paced, high -accountability environment with
significant ownership, visibility, and opportunity for impact.

Key Responsibilities

Executive Leadership

• Serve
  as a key member of the executive leadership team, contributing to overall
  business strategy, growth planning, and organizational priorities.
  
• Partner
  closely with the CEO, Board of Directors, and senior leadership team to
  communicate growth initiatives, business performance, and strategic
  opportunities.
  
• Help
  shape long -term growth strategy while ensuring marketing investments are
  aligned with enterprise objectives and value creation goals.
  
• Act as
  a visible ambassador for the organization, strengthening brand awareness
  and market leadership across healthcare, employer, physician, and consumer
  audiences.
  

Strategic Leadership & Growth

• Develop
  and own the comprehensive marketing strategy across both business units,
  including demand generation, retail acquisition, brand development, and
  digital marketing.
  
• Architect
  the marketing roadmap to support aggressive growth goals across both B2B
  audiences (employers, brokers, consultants, and physicians) and B2C
  audiences (patient acquisition and retention).
  
• Own
  annual marketing planning, forecasting, budgeting, and resource
  allocation.
  
• Define,
  hire, and scale the marketing organization in alignment with revenue goals
  and long -term business objectives.
  
• Evaluate
  and continuously evolve the organization's marketing capabilities,
  operating model, technology infrastructure, agency partnerships, and
  talent strategy to support future growth.
  
• Build
  scalable marketing systems, processes, and measurement frameworks that
  support expansion into new markets and customer segments.
  
• Lead
  enterprise -wide growth initiatives that strengthen customer acquisition,
  retention, engagement, and lifetime value.
  

B2B Demand Generation

• Design
  and execute sophisticated lead -generation campaigns targeting employed and
  independent physicians considering a transition to concierge medicine.
  
• Lead
  multi -channel demand generation programs targeting employers, benefits
  brokers, consultants, and other strategic partners.
  
• Optimize
  the full funnel from awareness and engagement through pipeline creation,
  sales -qualified opportunities, and revenue attribution.
  
• Oversee
  account -based marketing, events, webinars, partner marketing initiatives,
  and sales enablement programs.
  
• Collaborate
  closely with Sales leadership on pipeline health, forecasting, account
  prioritization, and growth strategies.
  

B2C / Retail Patient Acquisition

• Drive
  patient acquisition and appointment volume through integrated campaigns
  spanning paid media, organic search, social media, direct mail, local
  activations, community engagement, and partnership marketing.
  
• Lead
  brand strategy, creative direction, positioning, and messaging that
  differentiates the organization in a competitive healthcare landscape.
  
• Develop
  and optimize customer lifecycle marketing initiatives, including email,
  SMS, CRM automation, retargeting, and loyalty programs.
  
• Enhance
  customer engagement and retention strategies to maximize long -term patient
  value and advocacy.
  

Analytics, Insights & Performance Management

• Own
  marketing KPIs and foster a culture of measurement, experimentation,
  optimization, and accountability.
  
• Deploy
  advanced analytics to support attribution modeling, customer acquisition
  cost optimization, lifetime value analysis, and cohort tracking.
  
• Present
  performance dashboards, growth forecasts, and strategic recommendations to
  executive leadership and the Board of Directors.
  
• Deliver
  executive -level reporting and growth insights that connect marketing
  investment directly to revenue growth, customer acquisition, and business
  performance.
  
• Develop
  forecasting models and measurement frameworks that support strategic
  planning, resource allocation, and enterprise growth objectives.
  

Team Leadership & Cross -Functional Collaboration

• Build,
  mentor, and develop a high -performing marketing organization with clear
  career paths, performance standards, and leadership development
  opportunities.
  
• Cultivate
  a culture of accountability, innovation, collaboration, and continuous
  improvement.
  
• Develop
  leadership capabilities across the marketing function while creating
  succession plans that support long -term organizational growth.
  
• Partner
  closely with Sales, Operations, Clinical, Product, Business Intelligence,
  and Finance leaders to align marketing with company objectives.
  
• Create
  shared KPIs, operating rhythms, and performance frameworks that drive
  alignment and execution across the organization.
  
• Champion
  customer insights, brand standards, and voice -of -customer initiatives
  across all touchpoints.
  

Requirements

• 15+
  years of progressive marketing leadership experience, including
  responsibility for enterprise growth strategy, customer acquisition, and
  organizational leadership.
  
• Demonstrated
  success driving both B2B demand generation and B2C customer acquisition
  with measurable revenue impact.
  
• Proven
  track record driving growth within multi -site, multi -market, or
  high -growth organizations.
  
• Experience
  leading integrated marketing programs spanning digital, analytics,
  content, brand, creative, CRM, and field marketing.
  
• Demonstrated
  success building and scaling marketing organizations within high -growth or
  private equity -backed environments.
  
• Proven
  ability to translate marketing investments into measurable business
  outcomes, including revenue growth, customer acquisition, pipeline
  generation, and profitability.
  
• Experience
  presenting business performance, growth initiatives, and strategic
  recommendations to executive leadership teams, investors, or boards of
  directors.
  
• Strong
  ability to recruit, lead, and develop high -performing teams.
  
• Expertise
  in analytics, CRM platforms, marketing technology, attribution modeling,
  and performance measurement.
  
• Exceptional
  communication skills, executive presence, and strategic decision -making
  capabilities.
  
• Experience
  evaluating, managing, and optimizing agency and partner relationships.
  

Preferred

• Experience
  within multi -site healthcare, retail health, primary care, specialty care,
  wellness, or adjacent healthcare services environments.
  
• MBA or
  Master's degree in Marketing, Business, Communications, or a related
  discipline.
  
• Experience
  operating within a private equity -backed, venture -backed, or other
  high -growth environment.
  

Success Profile — What World -Class Looks Like

• Enterprise -minded
  growth leader who combines strategic vision, operational excellence, and
  commercial acumen to drive measurable business impact.
  
• Evidence -based
  decision maker who balances creativity with rigorous analytics.
  
• Growth
  obsessed, with a history of delivering ambitious business objectives.
  
• Executive
  leader capable of influencing stakeholders at every level of the
  organization, from frontline teams to board members.
  
• Builder
  of high -performing organizations with a track record of developing talent,
  creating accountability, and scaling marketing capabilities.
  
• Thrives
  in dynamic, fast -paced environments and embraces the opportunity to help
  shape the future direction of a growing organization.
  
• Builder
  mindset—able to create systems, processes, and teams from the ground up.
  
• Brand
  storyteller with a relentless focus on customer experience,
  differentiation, and long -term value creation.