Class 8 Trailer Sales Executive

Position Overview

The Class 8 Trailer Sales Executive will develop new business and manage commercial equipment relationships throughout Eastern Wisconsin and the Greater Chicago market.

This is a full-cycle outside sales role responsible for prospecting, customer development, equipment consultation, quoting, negotiation, financing coordination, delivery, and post-sale relationship management.

The Sales Executive will represent multiple trailer product lines and sell, rent, and lease new and used commercial trailers to private fleets, trucking companies, owner-operators, contractors, manufacturers, distributors, and industrial organizations.

Key Responsibilities

• Develop new trailer sales, rental, and leasing business throughout the assigned territory
  

• Prospect private fleets, trucking companies, owner-operators, contractors, manufacturers, distributors, and commercial equipment users
  

• Generate opportunities through cold calling, email outreach, referrals, customer visits, online research, trade shows, and industry events
  

• Build and maintain long-term relationships with new and existing customer accounts
  

• Sell new and used commercial trailers across multiple product lines
  

• Promote rentals, leasing, financing, parts, service, modifications, and equipment upgrades
  

• Evaluate customer requirements including freight type, payload, axle configuration, operating environment, replacement schedule, and budget
  

• Recommend appropriate trailer models, configurations, options, and service packages
  

• Prepare accurate quotes, proposals, orders, contracts, and sales documentation
  

• Negotiate pricing and commercial terms within approved guidelines
  

• Coordinate equipment demonstrations, inspections, and customer evaluations
  

• Manage equipment delivery, titles, bills of sale, plates, inspections, and customer acceptance
  

• Work with Parts and Service teams to coordinate modifications, maintenance, repairs, and add-ons
  

• Maintain accurate CRM records, prospect activity, quotes, contracts, and pipeline information
  

• Follow up consistently with active prospects and existing customers
  

• Resolve customer concerns involving equipment condition, delivery, documentation, maintenance, or service
  

• Attend manufacturer training, regional exhibits, customer events, and industry trade shows
  

• Monitor competitor activity, pricing, product availability, and market trends
  

• Meet established sales goals for prospecting, customer meetings, proposals, revenue, and gross profit
  

• Provide accurate sales forecasts and activity reports to leadership

Requirements