Collections & Cash Applications Analyst

About Genserve

Genserve is a multi-entity field service company serving commercial, industrial, and institutional customers across the United States through roughly a dozen branch locations and affiliated operating companies. We install, maintain, and service the equipment that keeps critical facilities running — standby generators, uninterruptible power systems, and electrical switchgear. This position sits in our corporate Order-to-Cash organization in Tampa, a function we are actively building out. If you want to inherit a finished process, this is not the place. If you want to help build one, it is. 

About the Role

The Collections & Cash Applications Analyst owns the back half of the order-to-cash cycle: converting billed receivables into applied cash. The role combines active commercial collections across a national customer portfolio with accurate, timely cash application and reconciliation. It sits at the point where payment problems surface first, so the analyst is expected to diagnose why cash isn't arriving — not simply chase it — and escalate systemic causes upstream. This is a data-forward role: the analyst is expected to work analytically, use AI-assisted tooling to raise accuracy and throughput, and apply sound judgment about when AI output must be verified. The role operates across Sage, NetSuite, Salesforce, and QuickBooks in a multi-entity environment where processes vary by location and maturity, and therefore requires a high tolerance for ambiguity. 

What You'll Do

Collections 

• Own collections for an assigned national portfolio; proactive outreach on past-due balances and structured escalation per credit policy. 
• Conduct credit monitoring; analyze customer payment patterns and flag deteriorating risk exposure. 
• Negotiate payment plans within authority; recommend accounts for reserve, outside collections, or litigation referral. 
• Manage dunning cycles and maintain documented collection activity on every account. 

Cash Application

• Apply incoming payments (ACH, wire, check, credit card) accurately and on schedule across multiple entities and systems. 
• Investigate and clear unapplied and unidentified cash; research short-pays and remittance discrepancies. 
• Process credits and debits; reconcile the AR sub-ledger to the general ledger and balance daily to bank activity. 

Analysis & Improvement

• Cash forecasting: build and maintain short-cycle collections forecasts for the assigned portfolio. 
• Root-cause escalation: identify recurring drivers of non-payment (billing defects, missing documentation, portal failures) and route them to the responsible upstream owner. 
• Reporting: track DSO, aging movement, and collection effectiveness; surface at-risk accounts to leadership. 
• Bad debt: prepare write-off and reserve recommendations with supporting analysis. 

Data, Analytics & AI

• Use AI tooling in the daily cycle: apply AI-assisted cash application (auto-matching, remittance extraction from emails and PDFs) and AI-assisted collections prioritization; personally work the exceptions the model cannot resolve. 
• Verify before it lands: treat AI-generated matches, account summaries, and drafted customer correspondence as drafts requiring human confirmation before they touch a customer or the ledger.
• Improve the tooling: monitor match rates and false positives, tune rules and feedback loops, and escalate where AI output proves unreliable. 
• Analyze, don't just report: build aging, DSO, and payment-behavior analysis in Excel; identify trends, cohorts, and root causes rather than restating balances. 
• Find the automation: identify repetitive collections and cash-application steps suitable for AI or rules-based automation and propose them with a supporting case. 

What You'll Bring

• Associate or Bachelor's degree in Accounting, Finance, Business, or equivalent experience. 
• 3–5 years of commercial collections and/or cash application experience, ideally multi-entity. 
• Hands-on experience with at least one major ERP (Sage, NetSuite, or comparable); strong Excel (pivots, lookups). 
• Strong data and analytical skills — able to build the analysis, spot the pattern, and defend a conclusion, not just produce a report. 
• Working fluency with AI tools and a demonstrated willingness to use them to raise accuracy and throughput — paired with the judgment to know when AI output must be verified before it is relied on. 
• Demonstrated ability to hold firm on collections while preserving the customer relationship. 
• High tolerance for ambiguity — able to operate and prioritize with incomplete information and undefined process. 

Nice to Have

• Exposure to multiple platforms among Sage, NetSuite, Salesforce, and QuickBooks. 
• Experience with AI-enabled or automated cash application, remittance capture (OCR / AI extraction), or collections prioritization tooling. 
• Advanced analytical tooling — Power BI, Tableau, SQL, or comparable. 
• Experience in equipment, field service, or construction/contract billing environments. 
• Familiarity with lien rights, prompt-pay statutes, or mechanic's lien processes. 
• Customer AP/procurement portal experience. 

What We Offer

• Medical, dental, and vision coverage 
• 401(k) retirement plan 
• Company-provided life, short-term disability, and long-term disability coverage 
• A corporate function in active build-out — real scope to shape process, systems, and standards rather than inherit them 
• Direct exposure to an enterprise ERP transition and a live AI and automation agenda