Communication Content Specialist

JOB SUMMARY

The Brand Coordinator will manage and coordinate all driver recruiting focused social media platforms including Facebook, Twitter, Instagram, etc. Additionally, they will work in conjunction with the corporate communications department to implement strategies to drive brand recognition of the recruiting division. 

 
ESSENTIAL JOB FUNCTIONS

The job functions listed below represent the essential job duties and responsibilities of the above-listed position.

• Oversee social media content, including video, photos, blog posts and driver stories and collaborate on innovative social media projects as needed related to driver recruiting
• Manage content calendar and ensure timely and relevant posting of pre-approved content
• Ensure inquires from platforms are responded to in real-time and or directed to the appropriate personnel
• Assist with other departmental projects as needed

QUALIFICATIONS

The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Excellent communication, grammar and proofreading skills
• An outgoing personality with the ability to communicate verbally and in writing to a varied audience.
• Self-starter that possess the organizational skills, attention to detail and multi-tasking ability required to succeed in a fast-paced environment.
• Ability to lead others and work as part of a team

EDUCATION & EXPERIENCE

• A Bachelor’s degree in Business Administration, Marketing, Communications or a related field.
• Experience with various social media accounts required, use beyond personal accounts preferred
• Data analysis experience related to marketing metrics
• Experience working with Salesforce or other equivalent CRM preferred

Werner Enterprises provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, genetic information or veteran status or other status protected by law. We encourage applicants of all ages as we do not discriminate on the basis of an applicant's age.

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