Who We Are
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.
Position Summary
The Communications & Public Relations Director guides Xponential’s enterprise-wide communications strategy, including public relations, franchisee communications, and crisis-management communications. This role develops and executes communication strategies that support business priorities, protect and enhance the Company’s reputation, ensure consistent messaging across audiences, and strengthen engagement with franchisees, media, and other stakeholders. The Director works closely with communications team members and outside PR resources, and ensures effective messaging, processes, and responses are in place for key initiatives, sensitive issues, media inquiries, franchisee feedback, and other high-impact matters.
Responsibilities Public Relations
- In partnership with the VP, Communications & Partnerships, direct the Xponential’s Public Relations function, serving as the primary point of contact for media outlets and other external parties making inquiries on behalf of the brand(s).
- Develop and execute a proactive public relations strategy that supports the company’s business objectives, protects and enhances brand reputation, and reinforces each brand’s position as a leading health and wellness brand.
- Monitor external trends, media coverage, stakeholder sentiment, and emerging issues that may affect the company’s reputation, and recommend proactive communications strategies as appropriate.
- Manage relationships with outside public relations agencies, consultants, vendors, and other communications resources, ensuring high-quality execution, strategic alignment, and effective use of resources.
Communications
- Oversee and contribute to the development of franchisee communication programs that strengthen the partnership between Xponential and its franchisees.
- Ensure franchisee communications build engagement around the brands’ business priorities, and initiatives that support franchisee profitability.
- Support storytelling in brand messaging at Xponential Convention in brand sessions with content customization for each individual brand.
- Support brand leadership with Franchisee Advisory Council calls and meetings by strategizing on content and messages.
- Support special events, meetings, and conferences designed to increase franchisee engagement across all brands.
Qualifications
- Bachelor’s degree in Communication, Journalism, Marketing, or a related field.
- 8+ years of experience in strategic communications and public relations.
- Ability to manage deadlines for multiple brands simultaneously and meet deadlines in a fast-paced environment.
- Experience in a corporate communications leadership role in a franchisee-based organization is preferred.
- Highly organized, detail-oriented, and results-driven.
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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