Consumer Insights Associate Morning and Snacking

Have you ever enjoyed Arnold\u00ae, Brownberry\u00ae or Oroweat\u00ae bread? A Thomas\u2019\u00ae English muffin or bagel? Or perhaps snacked on a Sara Lee\u00ae, Entenmann\u2019s\u00ae or Marinela\u00ae cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. #LI-LF1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: Salary Range: $54,800 - $71,300 Comprehensive Benefits Package Annual Bonus Eligibility 401k \u0026amp; Company Match Position Summary: Bimbo Bakeries USA, Inc. (BBUSA) is transforming its marketing capabilities to accelerate branded growth. The Associate Consumer\u00a0Insights\u00a0plays a key role in supporting the company\u2019s consumer-centric efforts.\u00a0Within the Marketing Center of Excellence (MCOE)\u00a0team, this role supports the Senior Manager Consumer Insights, Core Brands, in executing research activities and ensuring insights are effectively incorporated into brand and business\u00a0decisions.\u00a0\u00a0 This position plays\u00a0an important role\u00a0in shaping consumer-centric\u00a0decisions\u00a0through supporting research design, analysis, storytelling, and\u00a0cross-functional\u00a0collaboration. The Associate leverages\u00a0both\u00a0quantitative\u00a0and\u00a0qualitative\u00a0techniques to reveal compelling insights, inform brand strategy, and strengthen marketing activation. They bring\u00a0a\u00a0data driven\u00a0mindset, a natural sense of curiosity, and a commitment to elevating the consumer perspective across the organization.\u00a0 Key Responsibilities: Support the execution of BBU\u2019s consumer insights strategy to address business needs and contribute to broader marketing initiatives.\u00a0Critical areas\u00a0impacted\u00a0by this role will include\u00a0brand strategy,\u00a0marketing activation,\u00a0and\u00a0product development.\u00a0\u00a0 Manage\u00a0day-to-day\u00a0aspects of consumer research\u00a0to ensure\u00a0high-quality research outcomes for\u00a0the\u00a0Morning \u0026amp; Snacking portfolio brands.\u00a0\u00a0 Day-to-day management includes\u00a0briefing\u00a0research\u00a0agencies,\u00a0method selection,\u00a0analysis\u00a0and\u00a0development of recommended actions to drive\u00a0business decisions.\u00a0 Create streamlined reports using various sources, compiling results into a concise, meaningful, actionable format.\u00a0 Collaborate with cross-functional partners\u00a0to ensure research execution aligns with brand and business\u00a0objectives.\u00a0 Support the management of research budgets, timelines, and vendor coordination to ensure projects stay on track and within scope.\u00a0 Leadership Competencies: Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.\u00a0 Build partnerships and work collaboratively with others to meet shared objectives.\u00a0 Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.\u00a0 Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.\u00a0 Education and Work History: Bachelor\u2019s\u00a0degree in Marketing, Market Research, Psychology, or other related fields required. Master\u2019s degree a plus. Experience in consumer insights, market research, or marketing, preferably\u00a0with\u00a0direct experience at a CPG company\u00a0or marketing research/insights\u00a0agency.\u00a0\u00a0\u00a0 Proficient in selecting and applying\u00a0appropriate research\u00a0methodologies, including concept testing, brand health tracking, packaging, and creative testing.\u00a0\u00a0 Experienced in developing and executing consumer research studies\u2014from survey design and data analysis to synthesizing insights and presenting findings.\u00a0\u00a0 Strong ability to translate research results into clear, actionable recommendations that support brand and business needs.\u00a0\u00a0 Experience with syndicated POS,\u00a0panel\u00a0and receipt\u00a0data (Circana/Nielsen/Numerator) is a plus.\u00a0 Solid\u00a0project management skills, with the ability to manage multiple projects and meet tight deadlines.\u00a0 Strong\u00a0communication\u00a0and presentation skills;\u00a0able to summarize\u00a0data and insights\u00a0into\u00a0cross-functional teams and senior leadership.\u00a0 Proactive problem-solver with the ability to think critically and creatively.\u00a0 Strong attention to detail and accuracy.\u00a0 Ability to work collaboratively and effectively in a fast-paced environment.\u00a0 Domestic Travel: 10-20%\u00a0\u00a0 The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.\u00a0Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.