Content Specialist

Content Specialist

Job Description

As a Content Specialist, you lead the development and implementation of search engine optimized content for your assigned clients. You communicate regularly with your clients and occasionally travel to meet with them face-to-face. You help develop training for the Content Department and delegate tasks to the Content Coordinators when appropriate. You leverage digital platforms to strategically and creatively release copy, keeping your clients’ goal top of mind. You conduct content audits and utilize data analysis to make strategic recommendations to your client’s content marketing programs. You develop written content for location pages, static pages, short-form and long-form blogs. Your ability to introduce new and fresh ideas to your clients will ensure both your and your clients’ success! 

Job Expectations

• Provide excellent service as the main point of contact for assigned client accounts
• Write copy primarily for location pages, static pages, blogs, and premium articles, however, you also work on social media posts, infographics, and other relevant content
• Develop content implementation schedules and editorial calendars to ensure timely development and distribution 
• Adhere to branding guidelines, along with required voice and tone and conduct keyword research when applicable 
• Edit, rewrite, and proofread existing content created for Go Local Interactive and its clientele  
• Conduct regular content audits for GLI’s current clients and deliver recommendations for improvement 
• Leverage digital platforms to strategically release copy 
• Clearly and consistently communicate between internal product teams
• Present solutions and recommendations based on data analysis related to content to prospective clients 
• Develop long-term strategies for assigned client’s content programs 
• Support the New Business and Strategy Departments with sales, organic growth, and client retention 
• Delegate tasks to Content Coordinators when appropriate
• Responsible for training Content Coordinators and cross-training employees throughout the agency 
• Ensure internal programs are properly positioned with our clients through product innovation and ideation 
• Research and stay up-to-date on industry trends

Job Qualifications

• Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast paced environment to effectively meet deadlines
• Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary) 
• Must demonstrate a proven track record of improving personal performance after receiving direction and constructive criticism 
• Must demonstrate presentation skills 
• Must demonstrate creative and strategic thinking when solving problems
• Must demonstrate attention to detail while creating and revising projects
• Must demonstrate a basic understanding of content management systems, such as WordPress
• Must demonstrate a basic understanding of Google Analytics, Search Engine Optimization, User Experience, Accessibility, and Social Media Marketing 
• Must demonstrate a basic understanding of Adobe Acrobat DC
• Demonstrated proficient skills in Microsoft Office, including Word, Excel, and PowerPoint

Required Experience 

• Bachelor’s Degree in English, Mass Communications, Journalism or another related field preferred
• 2+ years of related work experience 
• Google Analytics Certification is preferred 
• In order to be considered for this position, applicants must submit a link to an online portfolio or email work samples to [email protected].  

Travel

• Up to 5%

Schedule

• Full-Time

Benefits/Perks:

• Three (3) medical insurance plan options with Aetna.
• 100% of Employee Level Coverage for health insurance is paid by Go Local Interactive.
• 2 Health Insurance Plans are HSA eligible and will receive the following contributions from Go Local Interactive regardless of an employee's contribution to the account: $500 for Employee Only, $1,000 for Employee + Spouse, and $3,000 for Employee + Family or Employee + Children.
• FSA and FSA Dependent care eligible.
• Dental, vision, $25,000 basic life insurance, short term disability insurances paid for 100% by Go Local Interactive.
• 401k retirement safe harbor plan available including a 4% company match after 1 year.
• Insurances and 401(k) start 1st of the month following 30 days of employment.
• Minimum Fifteen (15) Paid Time Off (PTO) days your first year (hours earned each pay date).
• Thirteen (13) paid holidays observed annually.
• Casual dress code.
• Free snacks and Roasterie Coffee everyday!

Go Local Interactive is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. 

Need Assistance? If you require assistance or reasonable accommodation for any part of the application or hiring process, please submit your request by email to [email protected]. This contact information is for accommodation requests only, and should not be used to inquire about the status of applications.