Coordinator Athletics Social & Digital Strategy

USF Athletics is seeking a creative and detail-oriented Coordinator, Social & Digital Strategy to support the execution of digital content and social media strategies across the department’s athletics platforms. This role is responsible for producing engaging content, assisting in campaign planning, driving fan engagement, and supporting performance tracking to strengthen the USF Athletics digital presence.

Working under the direction of the Sr. Manager, Social & Digital Strategy, this position plays a key operational role in delivering consistent, high-quality digital storytelling aligned with departmental goals and brand standards.

This position requires a high level of flexibility and commitment, including regular evening and weekend work to support athletic events and related activities. As an in-office role, it operates within a fast-paced collegiate athletics environment that experiences cyclical and seasonal demands. The successful candidate must demonstrate a strong commitment to the mission, values, and brand of USF Athletics while contributing positively to the department's goals and enhancing the student-athlete experience.

Digital Content Creation & Publishing

• Create, edit, and publish digital content across South Florida Athletics social media platforms.
• Write captions and accompanying content that align with brand voice, visual standards, and platform best practices.
• Ensure content is timely, accurate, and strategically aligned with the overall Athletics content calendar.

Digital Strategy Support & Planning

• Support the planning and execution of digital content strategies in alignment with departmental goals.
• Assist with content calendar development, campaign planning, and coverage strategies for games, events, and key initiatives.
• Help ensure consistent messaging and cadence across platforms.

Fan Engagement & Audience Growth

• Drive fan engagement, reach, and brand awareness through creative storytelling and trend identification.
• Engage with fans in real time and support community/student engagement efforts.
• Monitor social media trends and platform performance to inform content ideas.

Cross-Functional Collaboration 

• Work closely with marketing, communications, creative services, and partners to execute coordinated digital initiatives.
• Support alignment of messaging across departments to amplify campaigns and brand presence.

Performance Tracking & Optimization 

• Assist with tracking social media metrics, compiling reports, and analyzing engagement data.
• Support optimization of digital strategies based on performance insights.

Bachelor’s degree -OR- equivalent combination of education and experience and two+ years of related experience is required.  Experience in collegiate or professional athletics, sports, social media or influencer relations and a Bachelor’s degree in journalism, Communications, Digital Media, Marketing, or a related field is preferred.