Responsibilities:
- Own Entrata’s Balance Sheet and Statement of Cash Flows forecasting processes, ensuring they are fully integrated with the Income Statement and operating forecast.
- Manage key Balance Sheet assumptions, including accounts receivable, accounts payable, accrued expenses, deferred revenue, prepaid assets, fixed assets, leases, debt, equity, and other material accounts.
- Develop clear explanations of free cash flow, working-capital movements, forecast changes, and key risks and opportunities.
- Partner closely with Accounting to understand actual results, close-related estimates, accounting treatments, and significant Balance Sheet movements.
- Establish visibility into minimum operating liquidity, strategic cash reserves, and deployable excess capital.
- Analyze working-capital performance and identify opportunities to improve collections, payment timing, cash conversion, and forecasting accuracy.
Enterprise Performance
- Support consolidated company forecasting, annual planning, long-range planning, month-end variance analysis, and executive and board reporting.
- Manage consolidated P&L reporting and help explain changes in revenue, margins, operating income, free cash flow, and key SaaS metrics.
- Evaluate operating leverage, earnings quality, cash conversion, and the sustainability of financial performance.
- Develop executive-ready reporting that clearly identifies what changed, why it changed, what matters, and what leadership should do next.
Capital Allocation
- Build financial frameworks to evaluate competing uses of capital, including organic growth investments, product and AI initiatives, acquisitions, partnerships, debt reduction, and other strategic opportunities.
- Develop business cases that assess return on investment, payback period, cash impact, risk, strategic value, and alternative uses of capital.
- Support the creation of company-wide capital-allocation principles, investment hurdle rates, and post-investment performance reviews.
- Partner with business leaders to evaluate major investment proposals and translate analysis into recommendations for senior leadership.
- Help leadership distinguish between cash required for operations, cash held for strategic flexibility, and capital available for deployment.
Finance Architecture
- Serve as a key owner of Entrata’s financial planning models and systems, including model architecture, data quality, integrations, governance, and process improvement.
- Partner with Finance Systems and other stakeholders on planning-platform enhancements or migrations without making day-to-day system administration the dominant purpose of the role.
- Develop scalable reporting, dashboards, and analytical tools for financial statements, cash flow, working capital, liquidity, and capital deployment.
- Use financial systems, business-intelligence tools, and data-querying capabilities to improve the speed, accuracy, and transparency of decision-making.
- Identify opportunities to use automation and AI to improve finance workflows and executive decision support.
Corporate Strategy Support
- Support strategic planning, scenario analysis, pricing, packaging, AI monetization, new product investments, and other enterprise-level decisions.
- Evaluate build-versus-buy decisions, international expansion opportunities, strategic partnerships, and other major initiatives.
- Help translate company strategy into financial implications, resource requirements, expected returns, and measurable outcomes.
- Collaborate with business leaders to provide analytical rigor and independent financial perspective on strategic initiatives.
Essential Functions:
- Collaborate with cross-functional teams to align financial planning with business objectives.
- Maintain accuracy in financial forecasting and variance analysis.
- Communicate complex financial insights clearly to executive leadership.
- Manage financial systems and processes to ensure data integrity and efficiency.
- Support capital allocation strategies by providing data-driven recommendations.
- Ability to prioritize tasks effectively by meeting deadlines and managing workload efficiently.
- Maintain professional interaction with internal and external stakeholders
- Ability to work in a fast-paced and high-stress environment
Minimum Qualifications:
- Strong understanding of accounting fundamentals and the ability to partner effectively with Accounting and Controllership teams.
- Excellent financial modeling, analytical, and problem-solving skills.
- Proven ability to turn complex analysis into concise, executive-ready insights and recommendations.
- Strong understanding of SaaS business models, recurring revenue, unit economics, and operating leverage.
- Advanced Excel or equivalent financial-modeling skills and experience with financial planning and business-intelligence platforms.
- Exposure to treasury, debt, investments, M&A, board reporting, or strategic business cases is preferred but not required.
Education and Experience Requirements:
- Bachelor’s degree in Finance, Accounting, Economics, or a related field; an MBA, CPA, CMA, or other relevant credential is beneficial but not required.
- 6+ years of progressive experience in FP&A, corporate finance, strategic finance, transaction advisory, treasury analytics, or a related field; SaaS or technology experience strongly preferred.
- Demonstrated experience building integrated Income Statement, Balance Sheet, and Statement of Cash Flows models.
- Experience analyzing cash flow, working capital, liquidity, or capital-allocation decisions.
- Experience building trusted relationships with senior executives and cross-functional leaders.
- Experience with planning-system architecture, model governance, systems implementation, or financial-data integrations is preferred.
AI & Operational Fluency:
- AI Integration: Proactively leverages company-approved GenAI tools to automate routine tasks and accelerate high-value deliverables.
- Strategic Oversight: Functions as the "Human-in-the-Loop," taking full accountability for auditing AI outputs for factual accuracy, brand alignment, and the removal of hallucinations.
- Data Governance: Adheres strictly to AI security protocols, ensuring no proprietary or Personally Identifiable Information (PII) data is exposed to unauthorized models.
- Prompt Competency: Demonstrates the ability to craft clear, context-rich prompts to achieve consistent, high-quality results across various business domains.