Customer Marketing Specialist

Why UKG:    

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.  

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.  

The Customer Marketing Specialist supports the day-to-day execution of UKG's customer reference and referral programs. In this role, you will assist with the coordination and fulfillment of customer advocacy activities, helping ensure a positive experience for internal stakeholders and customer advocates.  

Working under the direction of Customer Marketing Managers, you will support reference and referral processes, maintain advocacy data, assist with communications, and help ensure operational processes run smoothly. This role is ideal for someone who is detail-oriented, organized, and interested in developing expertise in customer advocacy and customer marketing operations.

Core Responsibilities

Customer Reference & Referral Support

• Support the intake, tracking, and fulfillment of customer reference requests from Sales and BDR teams.


• Coordinate reference activities, including scheduling customer calls, preparing documentation, and communicating status updates.


• Assist with customer referral processing, routing, follow-up, and documentation.


• Support customer reference, referral, and peer review outreach campaigns.


• Ensure requests are completed accurately and within established timelines, escalating prioritization questions or exceptions as needed.

Customer Advocacy Data & Systems

• Maintain accurate and up-to-date customer advocate records within advocacy systems and tools.


• Update customer profiles, use cases, participation history, permissions, and preferences.


• Conduct routine data reviews to help ensure accuracy and consistency.


• Support tagging, segmentation, and ongoing maintenance of advocacy databases.


• Identify and escalate data issues or inconsistencies.

Program Operations

• Support day-to-day operational workflows across customer references, referrals, and advocate communications.


• Maintain process documentation, program materials, and tracking resources.


• Assist with program reporting and other administrative activities.


• Identify potential process improvements and escalate recommendations to Customer Marketing Managers.


• Support user adoption and training for customer advocacy tools and systems.

Customer Advocate Experience

• Support communications with customer advocates participating in reference and referral activities.


• Coordinate scheduling, confirmations, reminders, and follow-up communications.


• Help deliver a positive, professional, and consistent experience for customer advocates.


• Escalate customer questions, concerns, or special requests to Customer Marketing Managers.


• Support ongoing customer engagement activities and advocacy programs.

Success Measures

Success in this role will be measured by:

• Timely and accurate fulfillment of customer reference and referral requests.


• Accuracy and completeness of customer advocacy data and documentation.


• Consistent execution of established processes and service-level expectations.


• High-quality communication with customer advocates and internal stakeholders.


• Effective collaboration with Customer Marketing Managers and cross-functional partners.


• Reliable execution of program operations and administrative responsibilities.

Required Qualifications

• Bachelor’s degree or equivalent practical experience


• 1+ years of experience in customer marketing, customer success, sales support, marketing operations, or program coordination


• Strong organizational skills with experience managing multiple requests and deadlines


• Strong written and verbal communication skills with experience supporting internal stakeholders and/or customers


• Experience maintaining accurate customer, program, or operational data

Preferred Qualifications

• Experience supporting customer advocacy, reference, referral, or customer marketing programs


• Experience in a B2B SaaS or technology environment


• Experience with CRM, customer advocacy, or marketing automation tools


• Experience partnering cross-functionally with Sales, Marketing, or Customer Success

Company Overview:  

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.  

Equal Opportunity Employer     

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.  

View The EEO Know Your Rights poster        

UKG participates in E-Verify. View the E-Verify posters here.   

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.  

Disability Accommodation in the Application and Interview Process 

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [email protected].  

The pay range for this position is $51,600 to $74,200. The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location. In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation. Learn more about UKG’s benefits and rewards at https://www.ukg.com/about-us/careers/benefits