Dealer Program Specialist

About Cie: 

Cie is a Venture Studio that specializes in accelerating both innovation for large enterprises and growth for emerging startups. We invest as a partner from ideation to completion.  

We’re looking for a Dealer Program Specialist to join our marketing team! You will be on the frontlines facilitating and enhancing our dealer rewards program for a top-tier client in the automotive industry. This role is pivotal in building strong dealer relationships and driving program engagement. 

• Named top 3 places to work in 2024 by BuiltIn LA 

• ‘From Zero to One’: How Cie’s Culture Helps New Ideas Shine 

Key Responsibilities: 

• Oversee the day-to-day management of the dealer rewards program, serving as a concierge-level point of contact for tire dealers. 

• Develop and implement structured rewards systems, including merchandise, point-of-purchase (POP) materials, and auto-adjacent items. 

• Integrate gamification elements to boost dealer participation and program excitement. 

• Conduct regular communications with dealers, including quarterly calls to diagnose program adoption, offer additional rewards, and validate store information. 

• Coordinate and execute regional on-site visits to foster strong dealer relationships and provide tailored support. 

• Manage distribution logistics, including fulfillment of branded merchandise boxes and communication with distribution partners. 

• Draft and disseminate targeted email communications and direct mail materials to sustain dealer engagement and brand alignment. 

• Analyze feedback from dealers and present monthly insights to refine and optimize the program. 

• Lead bi-monthly meetings with internal teams to align on objectives, performance metrics, and updates. 

Qualifications: 

• Bachelor’s degree in Business, Marketing, or a related field. 

• 5+ years of experience in program management, marketing, or a similar role. 

• Dealer experience is required. 

• Proven track record of managing reward programs or customer engagement initiatives. 

• Exceptional organizational and project management skills. 

• Excellent relationship-building capabilities. 

• Experience with gamification strategies and customer engagement tools is a plus. 


• Willingness to travel regionally to meet program goals.
   

Beyond the paycheck: 

You will be a critical part of our core team and have influence over the direction of our portfolio companies.  

• Growth: We support and invest in your career development    

• Benefits:  
  
  
  
  • Profit-sharing units and start-up units
  
  
  • Medical, dental, and vision insurance
  
  
  • Supplemental benefits 
  
  
  • 401k with employer match 
  
  
  • Generous paid time off