C

Dealer Program Specialist

icon building Company : Cie
icon briefcase Job Type : Full Time

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Job Description - Dealer Program Specialist

About Cie: 


Cie is a Venture Studio that specializes in accelerating both innovation for large enterprises and growth for emerging startups. We invest as a partner from ideation to completion.  


We’re looking for a Dealer Program Specialist to join our marketing team! You will be on the frontlines facilitating and enhancing our dealer rewards program for a top-tier client in the automotive industry. This role is pivotal in building strong dealer relationships and driving program engagement. 



  • Named top 3 places to work in 2024 by BuiltIn LA 



 


Key Responsibilities: 



  • Oversee the day-to-day management of the dealer rewards program, serving as a concierge-level point of contact for tire dealers. 



  • Develop and implement structured rewards systems, including merchandise, point-of-purchase (POP) materials, and auto-adjacent items. 



  • Integrate gamification elements to boost dealer participation and program excitement. 



  • Conduct regular communications with dealers, including quarterly calls to diagnose program adoption, offer additional rewards, and validate store information. 



  • Coordinate and execute regional on-site visits to foster strong dealer relationships and provide tailored support. 



  • Manage distribution logistics, including fulfillment of branded merchandise boxes and communication with distribution partners. 



  • Draft and disseminate targeted email communications and direct mail materials to sustain dealer engagement and brand alignment. 



  • Analyze feedback from dealers and present monthly insights to refine and optimize the program. 



  • Lead bi-monthly meetings with internal teams to align on objectives, performance metrics, and updates. 



Qualifications:
 



  • Bachelor’s degree in Business, Marketing, or a related field. 



  • 5+ years of experience in program management, marketing, or a similar role. 



  • Dealer experience is required. 



  • Proven track record of managing reward programs or customer engagement initiatives. 



  • Exceptional organizational and project management skills. 



  • Excellent relationship-building capabilities. 



  • Experience with gamification strategies and customer engagement tools is a plus. 

  • Willingness to travel regionally to meet program goals.
     


Beyond the paycheck: 


You will be a critical part of our core team and have influence over the direction of our portfolio companies.  



  • Growth: We support and invest in your career development    



  • Benefits:  

    • Profit-sharing units and start-up units

    • Medical, dental, and vision insurance

    • Supplemental benefits 

    • 401k with employer match 

    • Generous paid time off 



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