Demand Generation Manager

As Demand Generation Manager, you will be
responsible for creating and executing integrated marketing campaigns that
drive qualified leads, accelerate pipeline growth, and support revenue targets.
This role combines strategy, execution, and analytics across inbound and
outbound channels, using a mix of digital advertising, content syndication,
SEO/SEM, and sales enablement.

Key Outcomes & Metrics

●       Increase qualified leads generated from inbound and outbound campaigns.

●       Improve pipeline velocity by aligning marketing and sales processes.

●       Optimize cost per lead and ROI across paid, syndication, and organic
channels.

●       Grow brand visibility and engagement within priority verticals.

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Requirements

Key Responsibilities

●       Campaign Strategy & Execution

○       Design, launch, and optimize
multi-channel campaigns (email, paid search, retargeting, content syndication,
ABM).

○       Align campaign messaging with
vertical-specific pain points (e.g., Healthcare, Hospitality, Higher
Education).

○       Partner with sales to ensure
seamless lead handoff and follow-up processes.

●       Lead Generation & Qualification

○       Drive high-intent inbound leads
through SEO (SEMRush, Fatjoe), content promotion (NetLine), and paid media
(Google Ads).

○       Identify and engage outbound
prospects through Leadfeeder/Dealfront and Cognism.

○       Manage lead scoring, lifecycle
stages, and field mapping in Zoho CRM.

●       Account-Based Marketing (ABM)

○       Use website visitor intelligence
(Leadfeeder/Dealfront) to identify target accounts.

○       Build contact lists and run
personalized outreach campaigns for high-value prospects.

○       Layer on retargeting campaigns to
keep the brand in front of buying committees.

●       Conversion Optimization & Analytics

○       Track website engagement and user
behavior with Microsoft Clarity (heatmaps, session replays).

○       Run A/B tests and provide insights
to improve conversion rates across landing pages and forms.

○       Report on campaign ROI, cost per
lead, and pipeline contribution.

●       Collaboration & Enablement

○       Work closely with sales to align
outreach cadences with marketing campaigns.

○       Provide enablement resources
(campaign briefs, lead notes, vertical insights) to support conversions.

Tool Stack Ownership

●       SEMRush – SEO monitoring and competitor
analysis.

●       NetLine – Content syndication campaigns and
lead generation.

●       Leadfeeder/Dealfront – Website visitor
tracking and ABM targeting.

●       Google Ads – Paid media campaigns across
search, display, and YouTube.

●       Cognism – Contact data enrichment and outbound
prospecting.

●       Zoho CRM – Lead intake, scoring, lifecycle
management, and reporting.

●       Fatjoe – Link building and SEO content
creation.

●       Microsoft Clarity – Website UX analytics and
conversion optimization.

Benefits