Designer

You’re a dependable, thoughtful creative with a strong sense of ownership and a growing voice. You’re trusted to deliver work that’s strategically sharp and beautifully crafted, from concept through to execution. You bring energy, clarity and momentum to the work, helping projects move with purpose. You know how to hold the detail without getting lost in it, and you collaborate with generosity, pride and an eye for possibility.

Creative thinking & crafting excellence You own your craft with growing confidence, generating bold, beautiful ideas and refining them into standout creative. You balance concept and execution, pushing the work while sweating the details. You experiment with AI tools to elevate craft, streamline iteration and bring new angles to your ideas.

Strategic & brand alignment You translate brand strategy into relevant, distinctive design. 
You’re thoughtful about the brief and brave enough to challenge it when needed; always constructively, always with care. You look beyond the task to the broader opportunity, helping steer work that resonates.

Studio process & project delivery You manage your workload independently, prioritising smartly and delivering with consistency. Your files are clean, your structure is intuitive, and your communication keeps projects flowing. You spot risks early and work with others to keep the creative on track.

Team collaboration & contribution You’re a steady, positive presence in the team, supporting others with insight, encouragement and reliability. You bring fresh references, thoughtful feedback and
a generous approach to critique. You help create a team dynamic where creativity can thrive.

Leadership & mentoring You lead by example, not by hierarchy but by action. You help create the conditions for your team to succeed: by being clear, reliable and inclusive. You share your learnings, bring calm under pressure and model what ‘on it’ looks like.

Commercial acumen You take ownership of your time and the creative value you bring.
You understand how time tracking supports project health, and how scoping affects creative freedom. You stay aware of budgeted hours and make choices that protect both quality and viability.

You’ll deepen your creative confidence, sharpening your thinking, honing your craft and starting to shape the creative direction of the work you lead. You’ll learn how to guide juniors informally, contribute more meaningfully to critiques, and hold the brief with more strategic awareness. You’ll also grow your influence within the studio: developing your presence, your point of view  and your impact on the wider team.