Digital Category Merchandising Analyst

Location: Atlanta, GA (Onsite – 3 Days/Week)

Role Overview

We are seeking a Digital Category Merchandising Analyst to support the growth of a large-scale B2B eCommerce business. This role is part of the Digital Experience & Operations team and focuses on driving online revenue, optimizing digital merchandising, and enhancing omnichannel customer experiences.

You will work closely with category leadership and cross-functional teams to execute strategies around assortment, pricing, promotions, and digital experience, contributing to high-impact categories with significant revenue ownership.

Key Responsibilities

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  Support execution of digital merchandising strategies across B2B and B2C channels.

  
  


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  Analyze category performance and provide data-driven insights and recommendations.

  
  


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  Optimize online assortment, pricing, availability, and product presentation.

  
  


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  Partner with product, pricing, promotions, and operations teams to drive online sales growth.

  
  


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  Monitor and improve conversion rates, search performance, and customer experience.

  
  


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  Identify cross-sell and upsell opportunities to increase attachment rates.

  
  


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  Leverage analytics tools to track KPIs, campaign performance, and customer behavior.

  
  


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  Assist in building and executing omnichannel merchandising and go-to-market plans.

  
  


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  Conduct competitive analysis and support continuous improvement initiatives.

  
  


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  Collaborate with engineering and catalog teams to ensure an accurate and optimized digital site experience.

  
  

Required Qualifications

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  5+ years of experience in digital merchandising or eCommerce, with 2+ years in B2B eCommerce.

  
  


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  Strong understanding of online merchandising, assortment planning, and pricing strategies.

  
  


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  Experience with analytics tools such as Google Analytics, Adobe Analytics, Power BI, or similar platforms.

  
  


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  Ability to analyze data and translate insights into actionable business decisions.

  
  


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  Strong communication and stakeholder management skills.

  
  


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  Detail-oriented with strong problem-solving and execution capabilities.

  
  

Preferred Qualifications

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  Experience in Automotive, Industrial, or B2B eCommerce environments.

  
  


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  Exposure to UX principles or customer experience optimization.

  
  


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  Familiarity with omnichannel retail environments.
  
  
  
  Must-Haves

  
  


• 5+ years of experience in digital merchandising or eCommerce, with 2+ years in B2B eCommerce


• Strong understanding of online merchandising, assortment planning, and pricing strategies


• Experience with analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.)


• Experience in Automotive, Industrial, or B2B eCommerce domains


• Strong category management, catalog management, merchandising experience — not adjacent/overlapping skillsets.


• Must have hands-on, recent experience