Digital Experiences Lead (Contract)

Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you\u2019ll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide. To do that, we need the absolute best talent. We\u2019re big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture, challenging projects, and excellent compensation and benefits, not to mention a Flex Work approach that is truly flexible to support where, when, and how you do your best work.\n\nThe Marketing department creates passion and relevance for the \"Dolby Difference\" driving sell-in and sell-thru of Dolby enabled devices, services, content, and experiences across multiple constituents \u2013 partners, creators, consumers, and developers.\n\n### Overview\n\nDolby is seeking a Digital Experiences Lead to help define and execute Dolby\u2019s global digital strategy across owned channels while driving measurable performance and engagement. This role blends strategic contribution with hands-on execution and plays a central role in shaping how Dolby engages audiences across the full digital journey.\n\nWorking in close partnership with the Head of Digital, CRM, Social, regional marketing teams, and the Digital Platforms, this individual will help develop global guidelines, content frameworks, and performance standards while owning key initiatives that operationalize those strategies across markets. This role works across channels to align shared content pillars, creative assets, and campaign narratives, helping ensure cohesive, connected customer journeys across the digital ecosystem.\n\n* * *\n\n### What You\u2019ll Do\n\n#### Front-of-House Digital Strategy \u0026 Experience Development\n\n\u2022 Partner with stakeholders to help shape Dolby\u2019s global front-of-house digital strategy across website, email, campaigns, and owned digital surfaces. \n\u2022 Contribute to the development of content pillars, audience frameworks, editorial standards, and experience guidelines. \n\u2022 Own workstreams focused on building scalable governance models, playbooks, and operating standards for global execution. \n\u2022 Ensure Dolby\u2019s digital ecosystem delivers cohesive storytelling while supporting localized market needs. \n\u2022 Drive improvements to content systems including shared libraries and modular content approaches that improve efficiency and reuse. \n\u2022 Partner closely with Social and CRM to align shared content pillars, creative asset usage, and audience messaging frameworks. \n\u2022 Use SEO and GEO (Generative Engine Optimization) insights to inform content strategy and editorial planning, helping ensure content is discoverable, relevant, and optimized for evolving search and AI-driven discovery experiences.\n\n#### Cross-Channel Orchestration \u0026 Campaign Enablement\n\n\u2022 Own digital activation workstreams for global campaigns, ensuring coordinated execution across websites, email, and native applications. \n\u2022 Partner with Regional Marketing, Creative, social channel teams, CRM, and Campaign teams to translate strategy into actionable execution plans. \n\u2022 Coordinate during campaign planning to align timing, messaging, and audience journeys across channels. \n\u2022 Help define integrated activation models that connect social discovery, email engagement, and owned digital experiences into cohesive customer journeys. \n\u2022 Identify gaps and inefficiencies in digital activation workflows and implement continuous improvement initiatives.\n\n#### Performance Strategy, Insights \u0026 Optimization\n\n\u2022 Develop and operationalize KPI frameworks and performance measurement standards across digital programs. \n\u2022 Own dashboard development and reporting cadences that provide visibility into global and regional performance. \n\u2022 Drive experimentation and optimization initiatives including A/B testing, CRO, and content performance analysis. \n\u2022 Translate insights into recommendations that inform strategy refinement and execution improvements. \n\u2022 Partner with CRM and social analytics stakeholders to align performance measurement approaches and understand cross-channel audience behavior and funnel progression. \n\u2022 Monitor organic performance trends including search visibility, keyword performance, and AI-driven discovery signals, and translate insights into content optimization and experience improvement opportunities.\n\n#### Digital Platform Partnership \u0026 Capability Enablement\n\n\u2022 Partner with the Digital Platforms team to help define front-of-house experience requirements and capability needs. \n\u2022 Contribute to platform roadmap discussions by representing marketing and audience experience priorities. \n\u2022 Support rollout and adoption of new platform capabilities across regions. \n\u2022 Ensure CMS workflows and digital tools enable efficient content delivery and scalable execution.\n\n#### Collaboration \u0026 Enablement\n\n\u2022 Act as a key partner to regional teams by providing guidance, best practices, and operational support. \n\u2022 Develop documentation, playbooks, and enablement resources that help scale digital standards globally. \n\u2022 Build strong working relationships across Marketing, CRM, social channel teams, Digital Platforms, Creative, and Regional teams.\n\n* * *\n\n### What We\u2019re Looking For\n\n#### Core Qualifications\n\n\u2022 5\u201310+ years of experience in digital marketing, digital experience strategy, content operations, or performance marketing. \n\u2022 Experience owning cross-functional initiatives or programs. \n\u2022 Strong understanding of digital experience best practices and performance measurement frameworks. \n\u2022 Experience working with CMS platforms and digital publishing workflows. \n\u2022 Ability to balance strategic thinking with hands-on execution. \n\u2022 Strong communication and collaboration skills.\n\n#### Preferred Experience\n\n\u2022 Experience working in global or multi-region marketing organizations. \n\u2022 Familiarity with third-party and first-party analytics platforms. \n\u2022 Experience supporting experimentation programs. \n\u2022 Experience partnering with product or platform teams on digital capability development. \n\u2022 Experience working with SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar platforms.\n\n* * *\n\n### What Success Looks Like\n\n\u2022 Global digital frameworks and guidelines are adopted and consistently applied across regions. \n\u2022 Digital initiatives and campaigns execute smoothly with strong cross-channel coordination. \n\u2022 Performance reporting is reliable, actionable, and trusted by stakeholders. \n\u2022 Platform capabilities increasingly support front-of-house experience needs. \n\u2022 Regional teams feel supported and enabled by global standards.\n\nThe Los Angeles Area hourly rate range for this contract position is $100 - $140, which can vary if outside this location. Our ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, competencies, experience, market demands, internal parity, and relevant education or training. Your recruiter can share more about the specific salary range and perks and benefits for your location during the hiring process.\n\nDolby will consider qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code, Article 49, and Administrative Code, Article 12\n\nEqual Employment Opportunity: \nDolby is proud to be an equal opportunity employer. Our success depends on the combined skills and talents of all our employees. We are committed to making employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, family status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state, and local laws and ordinances.\n