Digital Marketing Coordinator

Responsibilities:

• Manage day-to-day operations of Paid Search campaigns, including keyword development, campaign optimization, display, Google Analytics, Knowledge of Adwords


• Monitor SEO best practices and strategy compliance


• Analyze & optimize Paid Media campaigns from the keyword to the landing page, identifying opportunities for improvement throughout the customer journey


• Excellent time management skills & self-motivated


• Monitor competitive landscape and emerging social trends


• Research and propose the implementation of new technologies, services, and opportunities to enhance social strategy


• Prepare quarterly Digital Marketing Report to present to IT Steering Committee


• Assist with photography/videography needs for marketing purposes.


• Assist in implementing high-quality, engaging messaging and content for website campaigns

Qualifications

• Graphic design experience preferred.


• Comprehensive understanding of web content management systems and Adobe Creative Suite programs


• 2 years social media and/or marketing experience


• Experience in digital marketing and social media content management


• Experience managing successful social media campaigns


• Ability to work under pressure and manage multiple projects across multiple lines of business