Digital Marketing Director - Behavioral Healthcare

• Lead the development and execution of a comprehensive, performance-driven marketing strategy aligned with organizational growth objectives.


• Own and optimize all paid and organic marketing channels, including Google Ads, Meta, SEO, email, SMS, directories, and social media.


• Drive measurable improvements in patient acquisition, conversion rates, and overall marketing ROI.


• Partner cross-functionally with Business Development, Admissions, Finance, and Executive Leadership to align marketing efforts with operational and revenue goals.


• Translate data and business insights into targeted, actionable campaigns that support admissions growth.


• Establish clear reporting frameworks, analyze campaign performance, and communicate insights in a way that informs both executive decision-making and day-to-day execution.


• Manage and allocate marketing budgets with a strong focus on efficiency, accountability, and return on investment.


• Guide content and brand strategy across web, social, and email to strengthen positioning and engagement.


• Ensure brand consistency and support reputation management efforts across platforms.


• Lead and develop internal marketing team members while managing external agencies and partners as needed.


• Build scalable processes and workflows that support growth while maintaining speed, quality, and alignment across teams.

• 7+ years of marketing experience, including at least 3 years in a leadership role


• 2+ years of Healthcare marketing experience required; experience in substance use disorder (SUD) treatment is strongly preferred


• Bachelor’s degree in Marketing, Communications, Business, or related field


• Demonstrated track record of owning marketing outcomes end-to-end, with direct accountability for performance and results (not solely advisory or consultative roles)


• Experience managing integrated marketing campaigns from strategy through execution

• Strong business acumen with the ability to operate effectively across functions and levels of the organization


• Deep expertise in digital marketing platforms including Google Ads, Meta Business Suite, SEO/SEM, and marketing automation tools


• Highly analytical, with the ability to translate data into clear, actionable insights


• Hands-on leadership style with a focus on execution, accountability, and team development


• Strong communication skills, with the ability to engage both executive leadership and operational teams


• Ability to operate in a fast-paced, high-growth environment with evolving priorities

Apply Now

If you are a results-driven marketing leader with healthcare experience and a strong track record of execution and ownership, we encourage you to apply.

Banyan Treatment Centers is an equal opportunity employer.