Digital Marketing Spec.

The digital marketing specialist is responsible for the development and maintenance of Guardian's comprehensive digital marketing strategy. This role requires extensive experience and analytical skills in order to use digital performance data, market trends and research, and the holistic marketing goals of Guardian to develop, measure and optimize cross-channel digital strategies.

Major Duties and Responsibilities

Knowledge and Skills

Two to Five years of similar or related experience, including time spent in preparatory positions. Strong proficiency in HTML, CSS, Google Suite, Social Media Advertising. Experience with digital marketing channels, tools and best practices. Strong creative, analytical, problem-solving and project management skills. Experience with agency and vendor relationships preferred.

A two-year college degree or completion of a specialized course of study at a business or trade school.

A significant level of trust and diplomacy is required to be an effective subject matter expert in the position. In-depth dialogues, conversations and explanations with customers, direct and indirect reports and outside vendors of a sensitive and/or highly confidential nature is a normal part of the day-to-day experience. Communications can involve motivating, influencing, educating and/or advising others on matters of significance.

ADA Requirements

Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 5 lbs. Must be capable of climbing/descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must by capable of regular, reliable and timely attendance.

Must be able to routinely perform work indoors in climate-controlled shared work area with moderate noise.

Must be able to perform job functions with supervision and work effectively either on own or as part of a team. Must be able to read and carry out various instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be able to perform basic mathematical calculations with extreme accuracy. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines/requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on confidential matters.