Digital Marketing Specialist

• Develop, execute and manage advertising campaigns using various digital advertising platforms including, but not limited to: Google Ads, Google Doubleclick, Bing Ads, Facebook Business Manager, LinkedIn Ads, Pinterest Ads, Snapchat Ads for business, Geo -fencing, and other DSPs
  
• Collaborate with client -facing teams on research, campaign creation, and optimization efforts
  
• Be present on client calls where technical expertise may be necessary
  
• Ensure proper tracking and attribution using Google Tag Manager, Google Analytics, Facebook Pixels, etc.
  
• Monitor and report performance of campaigns, along with providing recommendations for improvements
  
• Translate strategic recommendations concerning digital experiences into actionable items
  
• Effectively manage budgets throughout the month
  
• Demonstrate an unparalleled enthusiasm and passion through continuously improving skills and staying abreast of industry and relevant news​
  

Requirements

• At least 3+ years of experience in creating and managing paid search, display, and social campaigns
  
• Strong written and verbal communication skills
  
• Ability to work independently as well as with a team
  
• Experience with Google Tag Manager, Google Analytics and Facebook Pixel management
  
• Problem -solving skills; ability to adapt to new technologies
  
• The desire to research and test new opportunities within the growing search marketplace
  
• Able to multi -task and prioritize—must work well under pressure.
  
• Knowledge of integrated digital media campaign planning and execution
  
• Demonstrated grasp of leveraging KPIs to interpret results and make data -based decisions
  

Benefits

• Blue Cross Blue Shield health insurance
  
• MetLife Dental Insurance & VSP Vision Insurance – after 90 days
  
• Group Term Life Insurance and Accidental Death Insurance – after 90 days
  
• Flexible Spending Account (FSA) & Health Savings Accounts (HSA)
  
• MetLife Life and Disability Insurance, Aflac Voluntary Life Insurance
  
• Paid Time Off (PTO) 10 days of PTO then 15 days upon your 5 -year anniversary
  
• Option to participate in the company 401k after 12 months of employment
  
• Holiday Pay (New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and the following Friday, Christmas Eve, Christmas Day), In addition, you will receive a day off for your birthday that you can use at your discretion either on your birthday, or the Friday or Monday prior or following.