Digital Marketing Specialist

Company : Tms America

Job Description - Digital Marketing Specialist

• Develop and execute comprehensive digital marketing campaigns across paid search, paid social, and display advertising networks to maximize brand awareness.

• Coordinate product launch initiatives by collaborating with external creative agencies, influencers, and internal cross-functional teams.

• Analyze web traffic data and consumer behavior patterns utilizing Google Analytics to optimize user journeys and landing page performance.

• Collaborate regularly with the e-commerce operations team to sync promotional calendars and enhance online storefront visibility.

• Prepare detailed monthly marketing performance reports and present actionable insights to executive leadership in both the U.S. and Japan.

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• 3-5 years of hands-on experience managing digital marketing campaigns, preferably within the consumer goods or retail industry.

• Business-level Japanese language proficiency

• Professional English communication skills, both written and verbal, for effective agency management and localized copywriting.

• Advanced technical knowledge of platform native advertising tools, including Meta Ads Manager and Google Ads.

• Proficiency in Google Analytics, and data visualization tools for campaign analysis.

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Digital Marketing Specialist

Job Description - Digital Marketing Specialist

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