Digital Marketing Specialist

Digital Marketing Specialist

Concept2, a market-leading manufacturer of stationary fitness ergometers and composite racing oars, is seeking a motivated, creative Social Media & Digital Marketing Specialist to join our team. This role combines social media platform management, digital storytelling, and content creation. Successful Concept2 employees combine self-sufficiency and personal accountability with strong teamwork skills.  The position is based at our headquarters in Morrisville, Vermont, with potential for some remote work.

Primary Responsibilities

• Social media management and daily execution across customer-facing platforms


• On-site content capture at key events, races, competitions, and activations


• Manage community engagement and social listening


• Project management and coordination of digital campaigns and content calendars


• Content creation, including photography, video capture and editing


• Manage photo / video shoots


• Support current and future athlete sponsorship and ambassador initiatives


• Liaison management for external content creators and contractors


• Collaborate cross-functionally with marketing, events, and B2B sales teams

Required Qualifications and Key Competencies

• 2+ years of experience managing social media accounts and digital marketing campaigns


• Experience creating content for platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube


• Basic graphic design and video editing using tools like Canva, Adobe Creative Suite, CapCut, or similar.


• Skilled in content production, analytics and digital storytelling


• Strong organizational and project management skills


• Experience in fitness, endurance sports, rowing, training, or the broader exercise industry


• Comfortable in customer-facing and community-facing environments, both in-person and on-screen


• Ability to travel and work at events approximately 25% of the time


• Excellent attention to detail and organizational skills


• Ability to work independently while collaborating effectively with a team


• Must be authorized to work in the U.S.A. now and in the future. Visa sponsorship is not available for this role

Compensation for this position consists of a fixed salary range of $50k-$60k, plus participation in a quarterly variable wage program that is based on company and employee performance, and that adds significantly to total compensation.

Concept2 has an informal office setting, flexible work schedule, and excellent benefits. including fully paid medical, dental, and vision premiums for employees and their families.  The workplace is informal, yet professional, and friendly, with a supportive environment that rewards hard work.

Concept2 is dedicated to promoting equal employment opportunities and providing a work environment that allows all employees to excel, regardless of their race, color, religion, sex, sexual orientation, national origin, age, disability, status as a protected veteran, or any other legally protected status. We believe in fostering an inclusive workplace where everyone can thrive and reach their full potential.