Digital Merchandising Manager

The Digital Merchandising Manager (Pro) is responsible for leading the strategy, execution, and optimization of the digital merchandising experience across Sherwin-Williams' Pro digital platforms, including S-W.com, the Pro+ App, and Punchout. This role drives product discovery, conversion, and revenue growth by developing customer-centric merchandising strategies, optimizing the digital shopping experience, and leveraging performance data to identify and act on growth opportunities. The Digital Merchandising Manager partners cross-functionally with teams across the organization to deliver best-in-class digital experiences that support business objectives and customer needs.   

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.

Position is not remote/hybrid and will report to our Cleveland Global Headquarters. 

Digital Merchandising Strategy & Execution  

• Develop and execute digital merchandising strategies that improve product discovery, conversion, and sales on digital properties including S-W.com, the Pro+ App and Punchout.  
• Ensure flawless execution of all merchandising updates tied to promotions, product launches, campaigns, and programs.  
• Serve as the digital merchandising stakeholder for strategic initiatives, ensuring customer and business needs are represented in planning and execution.    
• Continuously optimize the digital shopping experience through enhancements to navigation, taxonomy, personalization, product content, and customer journeys.  
• Serve as a capability lead for the digital site transformation initiative, providing input to enhance customer experience and drive business outcomes.  

Measure & Performance  

• Partner with cross-functional teams to define, measure, and optimize key merchandising performance indicators.  
• Deliver reoccurring business reports, translating performance data into actionable insights, recommendations, and opportunities for senior leadership.  
• Monitor, analyze, and leverage data and customer insights to influence merchandising strategy and business decisions.  

People & Cross-Functional Leadership  

• Lead, coach, and develop a team of digital merchandising professionals, fostering a culture of accountability, continuous improvements, and customer-centric decision making.  
• Collaborate with Marketing, Product Management, Content, IT, Analytics, and Pro business teams to align merchandising initiatives with broader business goals.  
• Build strong cross-functional partnerships across the organization to drive alignment, prioritization, and successful delivery of key initiatives.  

Required:

• Bachelor’s degree in marketing, Business, Communications, or a related field
• Ability to work independently and in a team setting  
• Be able to analyze a set of data and identify key points  
• Strong Microsoft Office suite experience (Word, Excel, Power Point)
• 3+ years in the digital marketing, eCommerce, or digital product space

Preferred:

• Strong understanding of digital analytics tools (GA4, Microstrategy & Tableau)
• Willingness to learn new tools, best practices and challenge status quo  
• 5+ years in the digital marketing, eCommerce, or digital product space
• Demonstrated leadership through influencing people, processes, and outcomes, while driving change and continuous improvement.