Digital Sales Executive

The Digital Sales Executive is responsible for identifying business opportunities and selling complex digital service packages to law firms. This role requires a blend of high\-level sales expertise and technical fluency in digital marketing trends to consult potential clients on ROI\-driven solutions. 

Core Responsibilities

• Lead Generation & Prospecting: Proactively identifying and engaging potential law clients through cold outreach (email/calling), LinkedIn lead generation, and networking at industry events.
  


• Consultative Selling: Conducting needs analyses to understand client goals (e.g., brand awareness, traffic, or lead gen) and presenting tailored marketing strategies featuring  lead generation, public relations and digital marketing.
  


• Proposal Development: Crafting and delivering compelling sales presentations, cost estimates, and contracts that align with the client’s budget and business objectives.
  


• Market & Competitor Research: Monitoring industry trends and competitor pricing to ensure the agency’s offerings remain competitive and relevant in 2026.
  


• Relationship Management: Building and maintaining strong business relationships to ensure long\-term client retention and identifying opportunities for upselling additional services.
  


• Cross\-Functional Collaboration: Working closely with internal strategy, design, and operations teams to ensure proposed campaigns are feasible and aligned with client expectations.
  

Requirements

Required Skills & Qualifications

• Technical Proficiency: Understand digital channels including AI\-driven marketing, SEO, programmatic advertising, and performance metrics (KPIs/ROI).
  


• Data Literacy
  


• Advanced Communication: Exceptional negotiation and presentation skills, with the ability to explain technical marketing concepts to non\-marketing stakeholders.
  


• Education: Typically a Bachelor’s degree in Marketing, Business, or a related field, often coupled with 2+ years of agency\-side sales experience.