Digital Sales Manager

Job Grade:

111

Hours:

40

Schedule:

This position is hybrid and remote eligible for up to 40% of the time. The office location for this position is at ESL Corporate Headquarters in Rochester, NY. Hours are Monday - Friday 8:00 a.m. - 5:00 p.m. Must be flexible to meet current and future business needs. 

Comprehensive Benefits:

ESL offers a competitive benefits package which focuses on providing a work life balance for all employees. Our benefits include robust options such as our wellness program, family assistance plan, 401k with match, paid volunteer time and Learning & Development training among many others.

Pay and Incentive Plan:

Starting Pay: $114,000     Salary Range: $87,767 - $127,228

In addition to competitive pay and benefits, we offer an annual performance-based incentive that rewards eligible employees for their contributions to our success.

Purpose of Position:

The Digital Sales Manager is responsible for improving ESL’s digital sales performance and optimizing the digital banking sales funnels, from first engagement through account origination and onboarding. This role uses data to uncover friction points, diagnose root causes, and lead initiatives that directly impact the digital customer experience. The ideal candidate combines insight-driven decision making with the people skills to lead through influence, build alignment, and move work forward across departments. As ESL grows its digital capabilities, this position plays a critical role in shaping how we attract and convert digital prospects.

Accountabilities:

Funnel Performance Oversight

• Own and maintain visibility of full digital sales funnels for key banking products


• Monitor and analyze key performance indicators including: site traffic, engagement, application starts, completion rates, and funded account conversions


• Analyze data to identify trends, patterns, and friction points, balancing both quantitative data and behavioral insights


• Provide regular performance updates and insights to senior leaders, highlighting opportunities for growth and prioritizing areas for optimization


• Develop and maintain a data visualization strategy


• Translate data into executive-level recommendations for funnel enhancements


• Present insights to senior leadership and advocate for change based on data


• Develop monthly and annual reporting

Stakeholder Collaboration

• Act as a key connector across Marketing, Product, UX/UI, Operations, Risk, Compliance, Retail Banking, and other stakeholders to ensure alignment of digital sales goals


• Facilitate problem-solving and align stakeholders around digital experience improvement initiatives


• Lead working sessions to address identified friction points, ensuring collaborative solution design and buy-in across departments


• Integrate omnichannel experience considerations into digital sales funnel strategy and optimization initiatives to drive cohesive customer journeys across digital and person-assisted channels

Conversion Optimization Strategy

• Design and execute A/B and multivariate testing strategies to improve conversion metrics


• Work with Product, UX/UI, and Engineering to implement test variations


• Track and evaluate outcomes, presenting recommendations and iterate based on results to drive improvement

Support Strategic Growth

• Recommend strategic investments in digital sales capabilities (such as personalization tools, CRM enhancements, etc.)


• Contribute to annual sales forecasting and digital channel goal setting


• Maintain a forward-looking view of market trends to future-proof funnel design


• Enable achievement of digital sales efforts through effective support and collaboration

Continuously Develop Skills and Advance Expertise

• Stay current on industry trends and best practices


• Participate in training and self-development opportunities


• Perform other related duties as assigned or appropriate to support business needs

Qualifications:

• Bachelor’s degree or 4 years equivalent directly related experience


• Bachelor’s degree Marketing, Business, Analytics, or related field preferred


• Minimum 6 years of experience in digital acquisition, product analytics, or performance marketing to include:
  
  
  
  • Demonstrated experience analyzing data and presenting insights to stakeholders at all
    levels in a compelling, visual manner
  
  
  • Sales experience in heavily regulated industry
  
  
  • Demonstrated problem-solving and communication skills
  
  
  
  


• Demonstrates alignment with ESL’s Core Values, mission, vision, and Purpose to help our community thrive and prosper

Preferred Qualifications:

• Minimum 10 years of directly related experience preferred


• Familiarity with tools like Google Analytics, Tableau/Power BI, and Excel


• Proven experience with digital banking platforms


• Experience with CRM platforms (Salesforce, HubSpot, etc.)


• Understanding of customer journey mapping and user segmentation


• Background in sales strategy or digital channel revenue forecasting


• Comfortable collaborating across departments, leading discussions with stakeholders at varying
  levels, and balancing regulatory and business goals


• Knowledge of accessibility principles and regulations in digital design

We’re committed to diversity, equity, and inclusion. We believe we are a stronger, more successful organization because of this commitment. We strive to ensure a robust talent pool of qualified candidates with a variety of skillsets and capabilities for all our openings. We hire great people and welcome all new hires to our award-winning work environment, which has been recognized by the Great Place to Work Institute since 2010.

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