Digital/Social Media Marketing Manager

What you'll do at Fall Creek:

ESSENTIAL DUTIES:

Digital Strategy & Leadership:

• Develop and execute digital marketing strategies across the B2B2C value chain


• Lead all HubSpot marketing tasks and platform management


• Spearhead 2026 website revamp and refresh projects


• Manage direct report and collaborate with global marketing teams


• Analyze performance metrics and provide data-driven recommendations

Social Media Management:

• Create content for Fall Creek's® social platforms


• Establish annual and monthly social media calendars in alignment with marketing managers


• Maintain consistent brand messaging across all regions and cultural markets

Campaign Execution:

• Plan and execute email campaigns for growers, retailers, and supply chain partners


• Monitor campaign budgets and optimize performance


• Support SEO/SEM initiatives and stay current with digital trends

Collaboration & Reporting:

• Partner with design team, regional managers, and external agencies


• Coordinate with product, customer service, and grower support teams

*Scope includes additional strategic digital marketing initiatives as business priorities evolve.

What you bring to Fall Creek:

REQUIRED EDUCATION, KNOWLEDGE, SKILLS AND TRAINING

• Bachelor's degree in Digital Marketing, Communications, Marketing, or related field


• 10+ years of experience in digital marketing, social media, brand management, and/or consumer strategy


• Proven success with digital/social media strategies that deliver measurable business results


• Experience managing teams and external vendor relationships


• Proficiency in English and Spainish (both Written and Verbal)


• Deep understanding of social media platforms and analytics/reporting


• Knowledge of SEO, SEM, and content optimization strategies


• Proficiency in HubSpot, social media management tools, and Google Analytics


• Basic photo/video editing skills preferred (e.g. Canva)


• Strategic thinking with strong project management abilities


• Excellent communication and cross-cultural collaboration skills


• Data-driven decision making and analytical mindset


• Comfortable presenting to senior leadership and managing multiple priorities


• Strategic mindset with creative problem-solving abilitiesPassion for digital innovation and staying current with industry trends


• Global perspective and cultural intelligence for international markets


• Results-oriented approach with strong attention to detail


• Exceptional project management skills with composure under pressure and ability to navigate multiple strategic priorities simultaneously