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Director, Admissions Operations

Job Description - Director, Admissions Operations

Description

Plan, direct, and coordinate the activities and operations of the Office of Admissions Operations department. Plan and maintain systems and procedures for operating efficiency. Manage staff for optimum performance. Guide and manage the provision of services, policies, and programs.



Responsibilities

Essential Duties and Responsibilities 
Leadership and Staff Management 

  • Supervise, train, and lead a team of admissions professionals (8-15 staff and student workers), fostering a collaborative, high-performance, and service-oriented culture.

  • Set operational priorities, manage workloads, and ensure appropriate staffing coverage during peak cycles and events.

  • Conduct staff evaluations, support hiring decisions, and lead professional development initiatives to enhance team effectiveness.

  • Serve on senior leadership teams and represent the office in campus-wide meetings.

  • Act on behalf of the Dean of Admissions when needed and contribute to strategic planning aligned with enrollment goals.

Admissions Operations Processing and Policy Compliance 2

  • Direct daily operations of application processing to ensure accuracy, timeliness, and compliance.
  • Oversee holistic application evaluation processes to ensure fairness, consistency, and alignment with institutional priorities.
  • Troubleshoot complex admissions issues, student complaints, and appeals related to admissions and residency decisions.
  • Implements and maintains internal controls to ensure compliance with federal, state, and university policies, regulations, and reporting requirements.
  • Develop, implement, and continuously improve admissions policies, procedures, and operating guidelines.
  • Maintain expertise in domestic and international admissions policies.

Systems, Data, Reporting & Technology Management 

  • Utilize the CRM Slate and enrollment system Banner to monitor admissions trends, applicant behavior, and operational performance.
  • Identify and resolve data integrity issues, duplicate records, workflow discrepancies, and system errors.
  • Monitor and optimize applicant workflows to improve completion rates and reduce time-to-decision and registration.
  • Oversee data integrations and file loads from external vendors (e.g., Common App, National Student Clearinghouse, College Board, SCOIR, Parchment, Scribbles, Encora, SmartPanda, etc).
  • Maintain and enhance enrollment systems documentation, training resources, and procedural manuals to ensure consistency and knowledge sharing.
  • Assist the Assistant Director Strategic Engagement and Communications in maintaining the Admissions webpage. 
  • Prepare, analyze, and present statistical, demographic, and operational reports for university leadership and external stakeholders.
  • Use data analytics to inform admissions strategies, improve evaluation processes, and support enrollment forecasting.
  • Monitor key performance metrics and recommend improvements based on data insights.
  • Strategic Planning & Continuous Improvement

  • Lead initiatives to improve operational efficiency through automation, innovation, and best practices.
  • Collaborate with senior leadership to align admissions operations with institutional enrollment strategies.
  • Partner with Enrollment Services, academic units, and other campus stakeholders to coordinate admissions processes and initiatives.
  • Work closely with communications, IT, and institutional research teams to support integrated enrollment efforts.
  • Coordinate committee review meetings (e.g., residency appeals, athlete review, community standards).
  • Assist in the development of the departmental operational budget, ensuring responsible allocation of resources. 
  • Student Support & Counseling

  • Serve as the primary escalation point for prospective student and family inquiries.
  • Provide admissions counseling to prospective students and families regarding requirements and enrollment processes.
  • Advise students on specialized pathways, including transfer credit evaluation and study abroad preparation.
  • Collaborate with communications teams to implement targeted outreach campaigns (email, digital, and personalized communication).
  • Additional Responsibilities

  • Support institutional initiatives and special projects as assigned.
  • Perform other duties as necessary to support departmental and university goals.

Other duties as assigned 



Qualifications

Master’s degree from an accredited institution of higher education and five (5) years of progressive leadership experience in a college or university setting, preferably in enrollment services. Must possess a valid driver’s license.

Applicants must be authorized to work in the U.S.  We are unable to sponsor or take over sponsorship of an employment visa at this time.
 



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