Director, Brand - CHANEL

Job Overview:    

The CHANEL Brand Director is a transformative leader, who serves as the key strategic partner to the General Manager on all facets of the total CHANEL Business: RTW, ACC & Shoes. This individual is directly and indirectly responsible for the cultivation of the CHANEL business and brand including talent development, the customer experience, relationship selling, and product presentation. 

The Director of CHANEL leads a high performing team of luxury sellers and leaders who excel at creating exceptional client experiences. Brand Image is paramount, as is strong Full Price Sell Through. The Director of CHANEL demonstrates the high-level capability and broad scale capacity to devise collaborative long-term strategic plans and execute those plans urgently and thoughtfully. The CHANEL Director will leverage and influence central partners, trade area leaders and store-line leadership team to support the development and execution of these plans, in addition to working closely with all CHANEL partners. 

The Director is also responsible for curating the buy to Bloomingdale’s client base and ensuring Full Price Sell Through targets are achieved. 

The Director also works collaboratively with the Visual Merchandising team ensuring all standards are maintained and that the brand image is protected. The Director leads all Message Mode and selling ceremony training. 

Essential Functions: 

• Deliver performance metrics to plan in store: Sales, Net Promoter Score, Loyalist, Client Sales.


• Effectively partner with Operations leadership to manage store-controlled elements of profit and loss, including store payroll and non-payroll expense and shortage 


• Analyze data and ground intelligence to Identify and capitalize on key business opportunities. 


• Cultivate a customer centric team culture; be a vocal advocate for needed improvements to support the in-store customer experience 


• Actively model outstanding customer care; participate in and lead the execution of top customer strategies. 


• Execute CHANEL strategies with appropriate advocacy and localization for the store customer   


• Develop collaborative and results-producing relationships with store, trade area, and central business partners  


• Set clear expectations for leadership behavior and accountability for results; empower others to make decisions 


• Lead by example as an active coach, providing ongoing feedback and guidance. Develop a strong bench of managers for future leadership positions  


• Effectively communicate priorities and business-driving information to ensure leadership is aligned and equipped to maximize opportunities  


• Require and champion use of selling technology to support a seamless customer experience; ensure the team optimizes the use of tool and processes  


• Drive store associate engagement by building teams committed to a diverse and inclusive environment, supporting a culture of learning and development, and providing consistent and feedback that drives employee engagement and retention 


• Partner with the General Manager and Marketing leadership to engage and develop our Top-Of-The-List and Luxe clients, as a key business-driving opportunity 

Qualifications and Competencies: 

• ​​We encourage candidates with either a bachelor’s degree or equivalent work experience in a related field to apply.​


• ​​5+ years direct experience​ 

• Excellent written and verbal communication skills.  Ability to read, write and interpret instructional documents such as reports and procedure manuals.


• Must have above average mathematical skills, including the ability to compute rates, ratios, and percentages, and the ability to work with mathematical concepts such as probability and statistical inference.  


• Strong critical thinker with a strategic mindset. Proven ability to put in place multifaceted retail strategies that support and drive business outcomes.  


• Strong leadership profile, business acumen and customer service orientation. A proven influencer with experience leading in a dynamic, fast paced Luxury store retail environment.  


• Ability to work a flexible schedule based on department and company needs.  Regular, dependable attendance and punctuality.       

Physical Requirements:  

• This position involves regular walking, standing, hearing, and talking. May occasionally involve stooping, kneeling, or crouching. Involves close vision, color vision, depth perception, and focus adjustment. 


• Frequent use of computers and other technology, necessary to perform job functions, including handheld equipment, cash register and ability to process register transactions