Director, Data & Analytics Sales & Marketing

Analytics Delivery

• Own the end-to-end portfolio of Sales & Marketing analytics products, including executive dashboards, operational reporting, forecasting models, decision support tools, and business performance analyses.


• Develop and scale enterprise-grade reporting capabilities that provide a trusted single source of truth for Sales and Marketing performance.


• Lead the development of predictive forecasting models, customer segmentation, pipeline analytics, marketing attribution, and revenue performance analysis.


• Drive a rigorous measurement discipline to track analytics analysis/reporting product performance, quantify business value delivered, and inform continuous refinement of models and reports.


• Partner with Sales Operations, Marketing Operations to embed analytics into business processes and reporting platforms, including Salesforce, Marketo, Power BI, and Snowflake.


• Establish performance measurement processes that evaluate the effectiveness, adoption, and business value of analytics products and reporting solutions.

Data Governance & Analytics Standards

• Establish governance for Sales & Marketing data, business metrics, KPI definitions, and reporting standards.


• Ensure consistency, quality, and integrity of commercial data across Salesforce, Marketo, Power BI, Snowflake, and related Sales & Marketing platforms.


• Develop standards for analytical methodologies, forecasting approaches, metric definitions, and performance measurement.


• Partner with Technology and Data teams to improve the availability, reliability, and accessibility of commercial data used for analytics.

Operational Excellence

• Prioritize analytics initiatives based on strategic value, business impact, and stakeholder needs.


• Establish KPIs that measure analytics adoption, forecasting accuracy, reporting effectiveness, and business outcomes.


• Continuously improve analytics delivery processes, reporting automation, and operational efficiency.