Director, Digital Mobilization

We're protecting and enhancing America's National Park System for present and future generations

National Parks Conservation Association (NPCA) is the nation's oldest and largest national parks nonprofit advocacy organization. NPCA has an exciting opportunity for a Director, Digital Mobilization on our Communications team.

Position Title: Director, Digital Mobilization

Grade:  O                                                    Job Status: Full Time FLSA: Exempt

Department: Communications        Location: Washington, DC

Immediate Supervisor: Zach Ragbourn, Deputy Vice President, Communications

Manager’s Supervisor: Amy Hagovsky, Senior Vice President, Communications

Incumbent/New Position: New

Salary: $97k-$116k (Based on experience)

Primary Purpose of the Role:

The Director of Digital Mobilization will lead NPCA’s social media, online advocacy and podcasting, driving strategic innovation in reaching and mobilizing a nationwide community of national park advocates. As a key leader in the communications department, they will help support a culture of excellence and push the envelope in developing creative digital solutions. The Director will directly supervise a small team responsible for social media, video podcasting and online advocacy, setting strategy and vision while advancing campaign and brand goals. This position will be responsible for continuously assessing external and internal drivers of change for NPCA’s digital outreach, as well as identifying industry trends, market pressures, political shifts and policy outcomes, and lead the team in adapting to change.

Essential Functions of the Position (% of Time):

• Develop the vision and lead execution for a new NPCA video-based podcast that will inform and inspire park lovers. Creatively integrate the podcast into ongoing and overarching digital strategies to build new audiences and advance policy objectives. (40%)


• Lead social media engagement for NPCA’s advocacy and policy campaigns. Establish creative vision and strategy to reach, empower and mobilize NPCA members and supporters through social media across all major platforms. (15%)


• Develop strategies and lead online advocacy efforts in activating existing audiences and reaching new audiences to expand NPCA’s online reach and advocate base. Drive and develop creative solutions for expanding the organization’s online community. Bring a special focus on engaging audiences not traditionally engaged in conservation or environmental advocacy. (10%)


• Support Deputy Vice President in ensuring that digital mobilization efforts coordinate with and complement traditional media outreach. Collaborate with other members of the Media & Outreach team, as well as the broader Communications Department and other departments across the organization. Ensure digital engagement activations within communications campaigns are strategically planned and executed. (5%)


• Supervise team responsible for (30%):

          -Online advocacy via email, SMS and related toolsets

          -Social media across mainstream platforms

           -Video podcast and shortform video production

Other: Respect employees regardless of their position or background. Participate in developing department goals, objectives, and systems. Participate in administrative staff meetings, organization-wide meetings, staff committee meetings, training programs, and attend other meetings and seminars as designated by the supervisor. Assist in evaluation of reports, decisions, and results of department in relation to established goals. This job description in no way states or implies that these are the only duties to be performed by the employee in this position.

Minimum Work Schedule: 8:30 a.m. to 5 p.m., Monday – Thursday (32-hour work week)

Minimum Scope of Position: Lead NPCA’s digital engagement and mobilization team, providing strategic guidance and direction for social media, email advocacy and video podcasting. Supervise up to four direct reports from Manager to Associate Director level.

Minimum Qualifications, Competencies, Skills, Education, and Traits:

• Minimum of 6-7 years of experience in online communications, including advocacy and policy communications, or related field.


• Demonstrated knowledge of best practices in video production, podcast production and social media outreach. Experience and knowledge of online advocacy best practices preferred.


• Baccalaureate degree or equivalent work experience. Coursework or emphasis on communication, media, political science, or environmental studies preferred but not required.


• Experience in productive, positive staff management, including managing dispersed teams.


• Exceptional communication and interpersonal skills.


• Proven ability to work under time constraints, meet deadlines, organize tasks, and maintain a good rapport with staff and suppliers.


• Demonstrated ability to produce several creative solutions to a problem.


• Attention to detail and ability to work independently.


• Commitment to NPCA’s mission, core values and NPCA’s Justice, Equity, Diversity, and Inclusion (JEDI) Statement of Intentions.

Core Values

Live, honor, and own the organization’s Core Values:

Commitment. We are passionate about NPCA and dedicated to achieving excellence through our work and mission. We seek to improve our performance by taking opportunities for professional and personal development, and encouraging reasonable risk-taking and innovation.

Inclusion. We value diversity of thought, background, experience, and opinion. We create a culture of empowerment by welcoming and encouraging meaningful participation from all people and promoting an environment that embraces different perspectives.

Integrity. We hold ourselves accountable to each other, our members and partners, and our mission. We evaluate the impact of our work and strive for honesty and transparency across the organization. We operate ethically in the organization’s best interests.

Respect. We collaborate in results-oriented teams based on trust and consideration for each other. We promote harmony between our work and our personal lives. We foster a healthy and positive workplace culture and work collaboratively with external partners.

Physical Effort and Dexterity:  While performing the duties of this job, the employee is typically required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee may lift and/or move up to 25 pounds. Specific vision abilities required by the job may include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

All qualified applicants are encouraged to apply.

Physical Environment: Typical office setting; cube

Employer’s Rights: NPCA reserves the right to revise this position description at any time. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the NPCA and employee and is subject to change by the NPCA as the needs of the NPCA and requirements of the job change. The above is in no way an exhaustive list of the requirements for the position.