Director of Brand Commercialization

Position Overview

Shangri-La is seeking a strategic and data-driven Director of Brand Commercialization to lead the commercialization and product planning strategy across our cultivation, manufacturing, wholesale, and retail operations.

This leadership role owns the full product lifecycle-from demand forecasting and product launches to inventory optimization, production planning, and portfolio management. The ideal candidate is highly analytical, thrives in cross-functional environments, and has a proven ability to translate market demand into operational execution while maximizing profitability and customer satisfaction.

If you're passionate about bringing products to market, optimizing inventory, and driving business growth through data, we'd love to hear from you.

What You'll Do

Commercialization & Product Strategy

• Lead commercialization for all new product launches across multiple markets.


• Develop and execute go-to-market strategies in partnership with cultivation, manufacturing, marketing, retail, and wholesale teams.


• Manage launch timelines and ensure cross-functional readiness.


• Evaluate customer trends, market opportunities, and competitive activity to optimize the product portfolio.


• Drive continuous improvement of product assortment through new product development, SKU optimization, and lifecycle management.

Demand Planning & Forecasting

• Develop accurate weekly, monthly, quarterly, and annual demand forecasts.


• Analyze historical sales, seasonality, promotions, wholesale demand, and market trends.


• Translate forecasts into production, purchasing, and inventory plans.


• Continuously improve forecasting processes and accuracy.


• Support budgeting and long-term business planning through demand modeling.

Inventory & Supply Planning

• Develop inventory strategies that balance product availability with operational efficiency.


• Monitor inventory health, aging inventory, inventory turns, and service levels.


• Identify and proactively manage stockouts, excess inventory, slow-moving products, and obsolete inventory.


• Partner with cultivation and manufacturing teams to align production schedules with demand forecasts.


• Coordinate inventory allocation across retail, wholesale, and new market expansions.

Cross-Functional Leadership

• Lead Sales & Operations Planning (S&OP) meetings.


• Coordinate forecasting assumptions related to promotions, pricing, seasonality, and product launches.


• Communicate inventory risks, supply constraints, and commercialization priorities to leadership.


• Build alignment across departments to ensure successful product execution.

Analytics & Business Performance

• Develop executive dashboards and KPIs related to forecasting, inventory, product availability, profitability, and service levels.


• Analyze sales performance, inventory utilization, and product profitability.


• Provide strategic recommendations to improve revenue growth and operational efficiency.


• Utilize ERP, POS, inventory management, forecasting, and business intelligence tools to support executive decision-making.


• Present commercialization performance and strategic insights to senior leadership.

What We're Looking For

Required Qualifications

• Bachelor's degree in Business, Supply Chain, Operations, Finance, Marketing, or a related field (or equivalent experience).


• 7+ years of experience in commercialization, demand planning, supply chain, inventory management, category management, or related business functions.


• 3+ years of leadership experience managing cross-functional teams or strategic initiatives.


• Strong analytical and financial acumen with advanced Excel and business intelligence skills.


• Experience with forecasting, inventory planning, ERP systems, and data analysis.


• Exceptional communication, organizational, and project management skills.


• Ability to influence stakeholders across multiple departments and levels of leadership.

Preferred Qualifications

• Experience in cannabis, CPG, manufacturing, food & beverage, pharmaceutical, or consumer products industries.


• Experience leading Sales & Operations Planning (S&OP) processes.


• Familiarity with Power BI or similar business intelligence platforms.


• Experience supporting multi-state or multi-location operations.

Why Join Shangri-La?

At Shangri-La, you'll play a key role in shaping the future of our product portfolio and commercial strategy. You'll work alongside passionate leaders across cultivation, manufacturing, retail, wholesale, and marketing while helping deliver exceptional products to customers in a fast-growing industry.

If you're ready to build scalable commercialization strategies and make a measurable impact, we encourage you to apply.