Director of Brand Content Strategy

Life is Good was built by two brothers selling t-shirts out of a van. No agency. No investor deck. No focus group telling them optimism was a good idea. Just a belief that positive energy is powerful energy. Some brands have big budgets. We have something better: a meaningful mission, founders who still show up, and a story worth telling.

We are looking for a strategic content leader who sees possibilities where others see posts, campaigns, and channels. Someone who can connect the dots between a mission, a message, and a movement. Someone who wants to build, not inherit. Shape, not maintain. Sound like you?
Help us make optimism impossible to ignore.

WHAT YOU BRING

The experience gained from 8 or more years of measurable success in a strategic marketing content role, leading a team, delivering results, and elevating a recognized lifestyle brand.

IMPORTANT DETAILS

• This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider incomplete applications.
• Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.
• This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week.
• Everyone who applies will get a response from a human. Although we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one. If you don't answer the questions or meet the requirements below, you'll get a swift and kind rejection.

Pay Transparency:
We post our jobs on a collection of sites. Not all of them portray accurate information about our compensation ranges. For years, we've used a market-based approach to determine starting pay for all roles at Life is Good. We encourage you to explore reputable salary calculators like Salary.com or PayScale and, using accurate data for the apparel industry, this job (from the job description), our company size (under 300 people), location (Boston), and the required experience for this role (at least 10 years), you will see the pay range for this role.

Ready to learn more about the job? Read on...:

WHY THE JOB EXISTS

Life is Good has a powerful story to tell — and a content engine that hasn't yet caught up to it. You are here to change that. You'll build the strategy that connects our mission (To Spread the Power of Optimism) to every channel where our customers live, turning creative assets and social moments into a coherent, always-on narrative that drives real brand awareness and positive impact. Without you, we have content. With you, we have a brand voice that’s cohesive and galvanizing.

WHAT YOU WILL DO

• You own the brand content calendar that connects brand storytelling to every channel (social, email, site, and beyond) so nothing goes out without a strategic reason
• You translate the Life is Good brand narrative into channel-specific content stories that drive awareness and consideration for both our eCommerce and wholesale audiences with specific emphasis in year one on our social channels as both a storytelling channel and as a tool to understand our expanding audience  
• You partner with the Brand Creative team so that shoots, campaigns, and assets are planned with content distribution in mind from the start
• You direct our social and community team to deliver on-brief, on-brand work that scales our output without sacrificing quality
• You set the standard for what great content looks like across various platforms at Life is Good and elevate the team around you toward it
• You use data and audience signals to make smarter content decisions, constantly asking what's working and why
• You continuously seek opportunities to use data to eliminate low-value work for your team, and reinvest that time into creative problem-solving, innovation, and business impact

 HOW YOU SHOW UP AND GET WORK DONE

• You lead a team of social media strategists, creators, and influencer/ambassador management to bring creative teams and channel teams together naturally, building trust and shared ownership
• You lead with strategy AND stay close to the work — you know the difference between content that inspires and content that just fills a box
• You are nimble and steady when priorities shift, protecting what matters most while staying flexible on everything else
• You bring optimism and clarity to hard decisions, and people leave conversations with you feeling more focused
• You understand the Life is Good mission isn't just a tagline — it shapes how and why you tell every story
• You understand and can articulate the impact of our mission and the Life is Good Superpowers
• You are skilled and comfortable working independently and as part of a team
• You give and receive feedback thoughtfully and constructively
• You are known for having a positive impact on those around you

WHAT HAPPENS WHEN IT WORKS

• The brand shows up consistently and intentionally across every channel, and customers feel connected and inspired  
• Stronger reach, relevance, engagement, and consideration from our social channels and community strategies
• Our creative team and the brand content operation move as one — assets are planned together, briefs are shared early, and nothing gets made without a home
• Our social team sets and executes a strategic foundation, and their work reflects a bigger brand narrative
• Content is strategic and proactive — there's a calendar, a point of view, and a reason behind every piece we publish
• You've built something that outlasts any single campaign: a content system that serves our mission at every touchpoint and makes Life is Good's optimism impossible to ignore

We’re a community of optimists who believe optimism is a powerful way to live and work. We care deeply about creativity, collaboration, authenticity, and making a meaningful impact through the work we do together.

We’re not interested in building a culture where people simply “fit in.” We want people who elevate the work, challenge stale thinking, improve the experience for others, and help move the business forward.

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) with a match, Paid Time off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs. You’ll be involved in growing our social mission through the Playmaker Project.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.