Director of Demand Generation at Safe Security in New York / California

At SAFE Security, our mission is bold and ambitious: We Will Build CyberAGI — a super-specialized system of intelligence that autonomously predicts, detects, and remediates threats. This isn’t just a vision—it’s the future we’re building every day, with the best minds in AI, cybersecurity, and risk. At SAFE, we empower individuals and teams with the freedom and responsibility to align their goals, ensuring we all move towards this goal together.

We operate with radical transparency, autonomy, and accountability—there’s no room for brilliant jerks. We embrace a culture-first approach, offering an unlimited vacation policy, a high-trust work environment, and a commitment to continuous learning. For us, Culture is Our Strategy—check out our Culture Memo to dive deeper into what makes SAFE unique.

At SAFE, we’re building an AI-native cyber risk platform that helps CISOs make faster, defensible decisions. As Director of Demand Generation, you will own the global demand strategy and pipeline outcomes, partnering closely with Sales, RevOps, and Product Marketing to drive predictable, high-quality growth.

This is not a channel-operator role. This is a build-the-engine, own-the-number role.

What you’ll own:

Demand strategy & pipeline outcomes

Define and execute the global demand generation strategy, aligned to company growth goals, ICPs, and GTM priorities

Translate revenue and pipeline targets into clear demand plans, forecasts, coverage models, and operating metrics

Own pipeline creation and influence across segments, regions, and motions

Sales alignment & GTM execution

Partner with Sales leadership on pipeline planning, forecast credibility, and account coverage

Ensure tight alignment between demand programs, SDR execution, and AE priorities

Support account and territory strategy with data-driven insights

Core demand programs & channels

ABM: Lead a targeted, sales-aligned, and measurable account-based motion

Integrated Campaigns: Drive always-on and moment-based campaigns across owned, paid, and third-party channels

Paid Media: Own the global paid strategy across search (SEM/SEO), social, display, and emerging channels

Third-Party Demand: Own and optimize intent, content syndication, review platforms, and publisher partnerships

Webinars & Virtual Programs: Build scalable programs that generate a qualified pipeline and amplify thought leadership

Operating rigor & measurement

Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps

Hands-on ownership and day-to-day operation of the demand tech stack: Marketo, Salesforce, ZoomInfo, GA4, and related tools

Inspect performance regularly, optimize spend, and reallocate based on impact and ROI

Communicate pipeline results, insights, and tradeoffs clearly to executive leadership

What You Bring:

7+ years in B2B SaaS demand generation, growth, or revenue marketing roles

Proven track record of owning pipeline and outcomes in mid-market and enterprise environments

Deep experience across the full funnel – acquisition, engagement, and nurture – including paid media, email, content syndication, third-party demand, and partnerships

Strong operational mindset with hands-on experience in forecasting, attribution, and performance analytics

Fluency with Marketo, Salesforce, ZoomInfo, GA4, and modern marketing stacks

Familiarity with AI-powered marketing and automation workflows (e.g., Clay, n8n, modern CDPs, or analytics platforms like Snowflake/Looker) is a plus

Clear, executive-level communicator capable of simplifying complex tradeoffs

Cybersecurity experience is a strong plus, but not required

Why Safe Security?

🚀 Define and grow the pipeline engine for a category-defining cybersecurity platform.

🤖 Work at the cutting edge of AI and cyber risk management with global impact.

🌎 Thrive in a remote-first company with a culture of ownership, autonomy, and innovation.

💼 Competitive compensation, stock options, and a chance to shape the future of enterprise risk.

If you’re passionate about cyber risk, thrive in a fast-paced environment, and want to be part of a team that’s redefining security—we want to hear from you! 🚀

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Director of Demand Generation

Job Description - Director of Demand Generation