Director of Education Market Referendum Development

The Director of Education Market Referendum Development plays a pivotal role in identifying, cultivating, and securing new opportunities within the education market. This position leads the full lifecycle of referendum-related initiatives—from early prospect research and relationship development through successful referendum planning, community engagement, and the final vote. The director serves as a strategic advisor to clients, guiding them through Hoffman’s facility planning and study process and ensuring a well‑coordinated, transparent, and effective referendum information campaign.

Business Development

• Present, promote, and sell Hoffman services to prospective and existing clients.
• Conduct proactive research to identify prospects aligned with the ideal customer profile.
• Seek out new project opportunities within assigned regions and market segments.
• Build and maintain relationships with organizations and individuals who can provide early insight into upcoming projects.
• Engage internal team members strategically to strengthen client relationships while minimizing disruption to project work.
• Utilize CRM tools to maintain accurate records, enhance communication, and support accountability.
• Contribute to proposal strategies, interview preparation, and other key sales activities.
• Pursue ongoing learning to deepen understanding of project delivery and the education market.

Referendum Development

• Lead clients, planning teams, and Hoffman staff through the established Hoffman facility planning and study process.
• Support the development of planning materials, presentations, and communication tools.
• Assist in the creation and evaluation of potential facility solutions.
• Facilitate needs assessment and prioritization discussions.
• Guide clients through final solution selection.
• Collaborate with owner’s consultants to draft, review, and approve legal referendum language.
• Lead the referendum information campaign, ensuring clarity, accuracy, and community engagement.
• Coordinate all referendum-related events, outreach efforts, and communication activities.

• Strong understanding of school referendum processes, requirements, and best practices.
• Foundational knowledge of school operations and administrative structures.
• Proficiency with word processing, spreadsheets, file‑sharing platforms, business software, and social media tools such as LinkedIn and Facebook.
• Highly motivated by relationship‑building and sales; exceptional interpersonal, written, and verbal communication skills.
• Strong persuasive abilities, with the capacity to influence decisions through preparation, persistence, and alignment with Hoffman’s mission.
• Excellent organizational skills; resourceful, consistent, and reliable in follow‑through.
• Self‑directed and comfortable working independently; majority of work occurs outside the office.
• Collaborative mindset with the ability to work effectively with clients and internal teams.
• Three to five years of experience in sales or leadership within the education, design, or construction markets.

Physical Demands and Work Requirements

1. Willingness to travel overnight occasionally (less than 10%) and work extended hours as needed.
2. Valid driver’s license and insurability under Hoffman’s standard policy requirements.
3. Must meet Hoffman’s background standards; individuals with recent drug‑related charges (within the last five years) or histories of violent or predatory behavior are not eligible for employment.

• ESOP (Employee Stock Ownership Plan)
• Salary plus commission
• Self Funded Insurance plan
• PTO
• 401(k)