Director of Growth & Performance Marketing (Multi-Location, SEO + GMB + CRM Ownership)

Job Title: Director of Growth & Performance Marketing
Location: Remote (U.S. or International)

Compensation: $80,000 – $120,000 base + performance bonus tied to KPIs

ROLE MANDATE

Own patient acquisition and revenue growth across all locations.

This is a performance role.
Accountable for:

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  Leads

  
  


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  Conversions

  
  


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  Patient starts

  
  

Build and operate a scalable growth system across SEO, Google Business Profiles, CRM, and paid channels.

CORE ACCOUNTABILITIES

Lead Generation

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  Drive qualified leads (calls, forms, bookings)

  
  


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  Build predictable, scalable acquisition system

  
  

Conversion Optimization

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  Improve lead → consult → treatment start

  
  


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  Identify and fix funnel drop-offs

  
  

SEO & Local Search (GMB)

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  Own rankings and visibility across all locations

  
  


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  Increase calls and direction requests

  
  


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  Fix underperforming markets

  
  

CRM & Attribution

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  Ensure full funnel tracking (lead → start)

  
  


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  Build clear attribution model

  
  


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  Eliminate untracked leads

  
  

Paid Marketing

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  Scale ROI-positive campaigns

  
  


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  Cut non-performing spend immediately

  
  

Reviews & Reputation

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  Increase reviews per location

  
  


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  Build repeatable review acquisition system

  
  

Vendor Management

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  Manage SEO, development, and marketing vendors

  
  


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  Enforce KPIs

  
  


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  Replace underperformance

  
  

KPIs (NON-NEGOTIABLE)

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  Leads per location (weekly growth)

  
  


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  Conversion rate (lead → consult → start)

  
  


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  Cost per acquisition (CPA)

  
  


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  GMB calls and direction requests

  
  


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  Reviews per location (monthly growth)

  
  


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  Organic traffic growth

  
  


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  Revenue from marketing

  
  

REQUIREMENTS

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  Proven track record with measurable growth results

  
  


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  Strong expertise in:

  
  
  
  
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    SEO (technical + local)

    
    
  
  
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    Google Business Profiles

    
    
  
  
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    CRM systems (HubSpot preferred)

    
    
  
  
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    Conversion tracking and attribution

    
    
  
  
  
  


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  Data-driven decision maker

  
  


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  Ability to diagnose problems and execute quickly

  
  


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  Experience managing vendors and enforcing performance

  
  

SUCCESS DEFINITION

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  Weekly reporting tied to revenue

  
  


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  Consistent growth in leads and patient starts

  
  


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  Rapid correction of underperforming locations

  
  


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  Full visibility into marketing ROI

  
  

WORK ENVIRONMENT

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  Fully remote

  
  


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  Direct access to executive leadership

  
  


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  High accountability, execution-focused culture