Director of Landscape Operations

Do you want to work for a stable, successful, multi-generational family-owned business in the green industry?

Director of Landscape Operations – Maintenance Division

About the Role

We are seeking a highly experienced, people-first Director of Landscape Operations – Maintenance Division to lead a successful, award-winning Landscape Maintenance division within a long-established, family-owned organization.

This is a long-term leadership opportunity for someone who believes strong teams build strong businesses. The Director will play a central role in sustaining operational excellence, developing leaders, and strengthening a culture that values stability, accountability, and genuine care for its people.

You will oversee a well-established operation serving 800+ active clients and leading a team of 100+ employees, including seasonal staff, across multiple departments. This role is part of a broader organization of 200+ team members across our garden center, production, and landscape operations in Central Virginia.

About Cross Creek

At Cross Creek, we’ve been growing beautiful gardens and landscapes since 1974—but our greatest investment has always been our people.

With more than 200 team members across our garden center, production, and landscaping operations, we foster a workplace rooted in connection, stability, and long-term growth.

Our culture is guided by our ELF values: Experience, Local, and Family.

We are proud of a stable landscape maintenance team with an average tenure of 4+ years in an industry known for high turnover.

What You’ll Do

• Lead and strengthen a high-performing landscape maintenance operation with a people-first approach


• Oversee production, account management, administrative, and sales teams


• Drive operational execution, financial performance, budgeting, labor planning, and full P&L accountability


• Improve systems and processes that support efficiency and employee experience


• Develop leaders and build strong internal talent pipelines


• Maintain a strong safety culture across all teams


• Partner with ownership on strategic direction and long-term priorities


• Communicate effectively across a bilingual workforce and customer base (bilingual required)

About You

• A people-first leader who believes culture drives performance


• Experience in landscaping, horticulture, or a service-based industry


• Strong financial acumen with budgeting and P&L responsibility


• Skilled in leading, developing, and retaining teams


• Comfortable managing complex, multi-team operations


• Clear communicator across roles, backgrounds, and languages


• Bilingual (Spanish-English) required


• Seeking a long-term leadership role in a stable, values-driven organization

What We Offer

• Competitive salary with performance-based bonus opportunities


• Health, dental, and vision insurance


• 401(k) with company contributions


• Paid time off and company holidays


• Long-term stability in a 50+ year family-owned organization


• Direct collaboration with ownership and meaningful strategic input


• A team culture where people stay, grow, and take pride in their work


• Quarterly company-wide appreciation events


• Ongoing training and professional development opportunities