Director of Lifecycle Marketing and Conversion

Description

Responsibilities

Strategic Vision and Omnichannel Leadership

• Architect and lead enterprise lifecycle and acquisition strategies across Email, SMS, Display, Paid Social, and programmatic media, orchestrating personalized, multi-touch prospect and client journeys.
• Own the multi-year Salesforce Marketing Cloud roadmap, driving platform architecture, tech-stack integrations, data model maturity, and automation governance to support rapid company scaling.
• Define and manage channel budgets, vendor relationships, and media allocations to achieve CAC, LTV, conversion, and ROI benchmarks.

Experimentation, Data, and MarTech Architecture

• Establish an enterprise experimentation framework and rigorous learning agenda, overseeing multivariate testing (MVT), dynamic content strategies, deliverability optimization, and conversion rate optimization (CRO) across touchpoints.
• Partner with Data Science, Analytics, and Engineering teams to ingest predictive scoring, machine-learning attribution models, and behavioral data into SFMC for advanced segmentation, churn prevention, and next-best-action automation.
• Design, standardize, and monitor executive reporting dashboards (leveraging Dash or other BI tools) to communicate channel performance, attribution insights, and strategic pipeline growth to C-suite stakeholders.

Cross-Functional Governance and Compliance

• Serve as the strategic business partner to Legal, Compliance, Product, Sales, and Client Services, establishing robust governance protocols for consumer privacy, CAN-SPAM, TCPA, and financial regulatory standards.
• Spearhead mobile-first digital product experiences, coordinating with Creative and Product teams to ensure responsive architecture, accessibility, inbox placement, and frictionless customer enrollment pathways.
• Oversee agency, vendor, and platform partnerships, holding third-party teams accountable to high delivery standards, contractual SLAs, and efficient cost structures.

Team Leadership and Organizational Culture

• Build, mentor, and influence a high-performing digital marketing organization, fostering a culture of technical excellence, continuous learning, and accountability.
• Establish standard operating procedures, documentation, and scalable playbooks for journey orchestration, campaign QA, and deliverability monitoring across the department.

• Experience: 10+ years of progressive leadership in performance marketing, lifecycle marketing, and digital acquisition, with demonstrated expertise in consumer financial services, fintech, or similarly regulated, high-volume consumer industries.
• Platform Mastery: 8+ years of hands-on and architectural leadership within Salesforce Marketing Cloud (SFMC), including Journey Builder, Automation Studio, Email Studio, MobileConnect, Contact Builder/Data Extensions, AMPscript, and integrations with core CRMs and CDPs.
• Strategic & Analytical Acumen: Proven track record designing multi-channel A/B and multivariate testing programs, full-funnel CRO, multi-touch attribution modeling, and customer segmentation strategies.
• Data & BI Proficiency: Advanced command of data-driven storytelling and business intelligence tools (Tableau, Power BI, Looker, Domo) alongside web analytics platforms (Google Analytics, Adobe Analytics).
• Leadership & Influence: Demonstrated ability to manage, develop, and scale marketing talent, with executive presence and proven influence across C-level executives, technical teams, and cross-functional partners.
• Education: Bachelor’s degree in marketing, Business, Analytics, Computer Science, or equivalent practical experience; relevant Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Consultant or Email Specialist) preferred.

• Strategic & Commercial Mindset: Balances high-level commercial strategy with deep technical understanding; relentlessly focused on ROI, unit economics, and customer value creation.
• Data-Informed Challenger: Proactively uses data, predictive insights, and rigorous testing methodologies to challenge legacy assumptions and drive continuous innovation.
• Executive Communicator: Synthesizes complex technical workflows and attribution data into concise, actionable strategic narratives for executive leadership.
• Resilient & Adaptable Leader: Thrives in fast-paced, high-growth environments, guiding teams through operational scale with clarity, calm leadership, and high standards of excellence.

We are a premier debt resolution company dedicated to giving individuals navigating overwhelming debt a fresh financial start. We live our credo, Carpe Diem (“Seize the Day”), every day. Our rapid expansion reflects our teams' dedication, talent, and passion. If you are looking for an impactful leadership opportunity in an energetic, high-performance, and mission-driven organization, we encourage you to apply. We reward hard work, celebrate innovation, and invest in our leaders.

Join our team: CreditAssociates Careers

Benefits

• Comprehensive health coverage, including Medical, Dental, Vision, and company-paid Life Insurance.
• Generous 401(k) retirement plan with an aggressive company match.
• Convenient headquarters location in Plano, Texas, near Legacy West.
• Competitive executive compensation package, including performance incentive structures and comprehensive paid time off.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status.