Director of Marketing

Job Title: Director of Marketing 

Reports To: Head of Marketing / Chief Executive Officer (CEO) 

Location: Greenville, SC / On-Site 

Employment Type: Full-time 

About Trueline Brands 

Trueline Brands is a visionary live entertainment company led by Michael Grozier, co-founder of House of Blues. The company focuses on operating multi-use music venues in emerging markets across the U.S. Our flagship location, Trueline Greenville, is a new downtown venue featuring a 1,700-capacity state-of-the-art music hall, a 350-capacity intimate performance room, a private membership club, and more. The venue will host national touring artists, regional and local talent, curated events, and community celebrations. 

We are seeking a hands-on, execution-focused Director of Marketing to lead marketing efforts for Trueline Greenville during its launch and early growth phase. This role is ideal for a builder—someone who is equally comfortable developing strategy and personally executing the work required to bring that strategy to life.  

In the first 6–9 months, this role will be highly tactical. The Director of Marketing will personally execute campaigns, build systems, create content, and manage day-to-day marketing operations while laying the foundation for future scale. Over time, as the venue grows and processes are established, this role will evolve to include greater oversight, delegation, and team leadership. 

This is not a “manage-from-a-distance” role. We are looking for someone who rolls up their sleeves, takes ownership, and thrives in a fast-paced, startup-style environment. 

Ticketed Event Marketing (Hands-On Execution) 

• Own and execute marketing campaigns for all ticketed events from concept through post-show analysis 
• Personally set up, manage, and optimize paid media campaigns, with an emphasis on digital channels 
• Write compelling marketing copy for ads, emails, show announcements, and artist promotions 
• Identify target audiences for each event and implement strategies to drive awareness and ticket sales 
• Partner directly with talent, promoters, and artist teams to coordinate marketing assets and timelines 
• Track performance, analyze results, and adjust tactics to maximize ROI and attendance 

Brand & Community Marketing 

• Execute pre-opening marketing initiatives to support a successful venue launch 
• Build the Trueline Greenville brand through consistent messaging, storytelling, and visual presence 
• Personally manage and update website content, event listings, and brand assets 
• Take a grassroots approach to partnerships, community engagement, and local promotion 
• Support all revenue-generating lines of business, including private events, premium experiences, and food & beverage 

Marketing Systems & Infrastructure 

• Build, manage, and grow the marketing database and CRM, including segmentation and email campaigns 
• Create, schedule, and publish social media content while actively growing engagement and following 
• Develop reporting dashboards and track KPIs related to ticket sales, engagement, and spend 
• Establish repeatable marketing processes, templates, and workflows that can scale over time 
• Create and maintain promotional decks, one-sheets, and sales collateral for internal and external use 
• Manage marketing budgets with discipline and accountability, demonstrating strong financial acumen 

Future Leadership & Scale (As the Venue Grows) 

• Define future marketing roles, vendors, and freelance support as volume increases 
• Transition from primary executor to leader and manager of people, partners, and processes 
• Mentor and guide future marketing team members to ensure consistency and excellence 

Qualifications 

• Bring 5+ years of hands-on marketing experience, preferably in live entertainment, hospitality, events, consumer brands, or high-growth startups 
• Demonstrate the ability to personally execute marketing campaigns end-to-end (paid media, email, content, social, partnerships) 
• Show strong experience in marketing ticketed events or time-sensitive campaigns with measurable revenue goals 
• Prove success in building marketing systems, processes, and infrastructure from the ground up 
• Exhibit excellent copywriting skills with the ability to adapt voice and messaging across channels and audiences 
• Apply a data-driven mindset with experience tracking KPIs, analyzing performance, and optimizing spend and strategy 
• Manage budgets effectively, prioritizing resources and making ROI-based decisions 
• Operate with high organization, self-direction, and the ability to manage multiple campaigns and deadlines 
• Thrive in a fast-paced, startup-style environment with an entrepreneurial mindset 
• Collaborate cross-functionally with promoters, artists, sales teams, and external partners 
• Evolve from a hands-on executor into a team leader as the venue scales 

Why Join Trueline 

• Serve as a foundational leader in launching a premier live music and entertainment venue in downtown Greenville 
• Work directly with an experienced and visionary leadership team in the live entertainment industry 
• Own and shape the marketing strategy, systems, and brand  
• Build something meaningful and scale it as the business grows 
• Thrive in a dynamic, creative environment rooted in music, culture, and community 
• Gain access to live shows, industry events, and behind-the-scenes experiences 
• Make a real impact with long-term growth potential 

How to Apply 

If you are a hands-on marketing leader who thrives on execution, ownership, and building from the ground up, we’d love to hear from you. Please submit your resume and a brief cover letter outlining: 

• Your experience executing marketing campaigns directly 
• Why this role and Trueline Greenville excite you 
• How you approach building marketing systems and scaling over time