Director of Marketing & Growth

Company : Easycare Recruiting

Job Type : Full Time

Indianapolis, United States

Job Description - Director of Marketing & Growth

DIRECTOR OF MARKETING & GROWTH

CONFIDENTIAL AUTOMOTIVE DEALERSHIP

Full-Time | On-Site | $90,000–$120,000 Base + Performance Bonus

A growing franchised automotive dealership is looking for a high-level Director of Marketing & Growth to help us aggressively expand throughout a 100-mile market.

This is NOT a social media manager position.

We need someone who understands automotive retail, knows how to generate traffic and can connect marketing dollars directly to appointments, vehicle sales, vehicle acquisitions, service customers and gross profit.

Your Mission

Help turn our dealership into a dominant regional automotive brand. You will work directly with ownership and have responsibility for the dealership's overall marketing strategy, execution, vendors and performance.

You Will Own

Google Ads / Paid Search
Facebook & Instagram advertising
SEO, local search, website conversion and landing pages
New and used inventory marketing
Truck, SUV and model-specific campaigns
“We Buy Cars” acquisition campaigns
Email/SMS database marketing
Video and social content strategy
Google Business Profile and reputation
Autotrader, Cars.com and third-party vendors
Service and commercial/fleet marketing
Retargeting, budget management, attribution and ROI reporting

We Care About Results

We are not hiring someone to report likes, followers and impressions. We want someone who understands:

MARKETING
LEAD
APPOINTMENT
SHOW
SALE
GROSS

You should be able to tell ownership:

What we spent.
What it produced.
What we sold.
What each sale cost us.
If a campaign works, scale it. If it doesn't, fix it or kill it.

Who We Want

Automotive dealership marketing experience is strongly preferred.
Experience with Google Ads, Meta Ads, GA4, Dealer.com, VinSolutions, vAuto, Autotrader, Cars.com and Google Business Profile is highly valuable.
We're looking for someone who is competitive, data-driven, creative, fast-moving and highly accountable. You must be comfortable working directly with ownership, managing multiple vendors and being held accountable for measurable growth.

First 90 Days

30 Days Audit every marketing vendor, campaign, website, CRM source and advertising dollar.
60 Days Launch aggressive regional conquest, inventory, vehicle-acquisition and content campaigns.
90 Days Show us what's producing sales, scale the winners and eliminate wasted spending.

Compensation

$90,000–$120,000 base salary + significant performance bonus. Compensation can be higher for an exceptional candidate with a proven automotive track record.

The Opportunity

We're not looking for someone to maintain what already exists. We're looking for someone to build something bigger. Ownership is committed to inventory growth, technology, advertising and regional expansion. If you've successfully grown dealership traffic and sales and want the opportunity to build a marketing operation with direct access to ownership, we want to hear from you.

Apply with your resume and, most importantly, examples of measurable dealership growth you've personally helped generate.

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Director of Marketing & Growth

Job Description - Director of Marketing & Growth

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