Director of Marketing (EX)(2026-2027)- Immaculate Conception School, Towson MD

Essential Functions

• Social Media: Proficient in managing platforms such as Facebook, Instagram, TikTok, and YouTube.


• Website Management: Experience using the WordPress platform and a basic understanding of plugins such as Yoast SEO. Training will be provided on the effective use of WordPress.


• Communications: Understanding of how to utilize Constant Contact to create and manage marketing campaigns for current families.


• Video Editing: Proficient in CapCut, Final Cut Pro, or similar video editing software.


• Graphic Design: Proficient in Canva or a similar design platform.


• Analytics: Basic understanding of Google Analytics and Google Business Profile Insights.


• Maintain a cohesive and recognizable brand voice and visual identity that aligns with the school's overall marketing, communications, and enrollment objectives.


• Collaborate with the Admissions Director to support the school's enrollment goals.

Position Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.


• Minimum of five years of experience in public relations, journalism, marketing, business, public administration, or a closely related field.


• Experience managing social media accounts and digital marketing initiatives.


• Strong skills in marketing, strategic planning, program development, media relations, and crisis communications.


• Exceptional attention to detail, a commitment to accuracy, and the ability to produce high-quality content for both print and digital platforms.


• Demonstrated project management skills, with the ability to work independently, prioritize competing responsibilities, and meet deadlines effectively.

Pay Range:  $58,000 - $62,000, Annualized

Benefits:

We offer a comprehensive and competitive benefits package with this position, including health, dental, and vision coverage; employer-paid life and disability insurance; automatic enrollment in the 403(b) plan and employer contribution (whether or not the employee contributes); and generous paid holiday, sick and vacation leave. Please click on the link below for more detailed information:

https://www.archbalt.org/human-resources/employee-benefits/employee-benefits/