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19 Anytime Fitness Locations | Multi-Unit Leadership Role
We are seeking a Director of Personal Training to lead, scale, and optimize personal training performance across 19 Anytime Fitness locations. This is a senior leadership role responsible for revenue growth, trainer development, systems execution, and culture building.
This role is ideal for a proven multi-club PT leader who thrives on metrics, coaching leaders, and building repeatable systems that drive consistent results.
Own personal training revenue, penetration, and retention across all 19 locations
Establish and execute PT sales systems, including consultations, assessments, closes, and onboarding
Track and improve KPIs such as:
PT attach rate at POS
Sessions per member
Trainer utilization
Monthly recurring PT revenue
PT retention & attrition
Identify under performing clubs and implement targeted improvement plans
Recruit, onboard, and develop high-performing personal trainers
Coach and mentor Club Managers and Head Trainers on PT leadership
Build a trainer career pathway (Level 1 → Senior → Lead → Head Trainer)
Drive accountability through weekly scorecards, reviews, and coaching cadence
Standardize PT delivery across all locations (programming, assessments, client experience)
Ensure consistent execution of:
Fitness consultations
Goal reviews
Re-ups and long-term commitments
Client success tracking
Collaborate with operations leadership to align staffing, scheduling, and payroll efficiency
Build a high-energy, professional, results-driven PT culture
Ensure trainers deliver an exceptional and consistent member experience
Reinforce brand standards, professionalism, and community engagement
5+ years of experience in personal training leadership, preferably multi-unit
Proven track record of growing PT revenue and penetration
Experience leading and developing managers and trainers
Strong understanding of sales, coaching, and performance metrics
Highly organized, data-driven, and systems-oriented
Comfortable traveling between locations as needed
Measurable increase in PT revenue and penetration across the portfolio
Clear PT systems implemented and executed consistently
Strong bench of developed Head Trainers and PT leaders
Improved trainer retention and utilization
Predictable, scalable PT performance month over month
Competitive base salary
Performance-based bonus tied to PT revenue and KPIs
Health and wellness benefits
Career growth within a fast-growing multi-unit organization
Large, established Anytime Fitness portfolio with strong infrastructure
Leadership team that values data, accountability, and culture
Opportunity to build and own a PT platform at scale
Real autonomy and impact—not a single-club ceiling
"We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, or disability"
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