Director of Roofing - B2C

This candidate can be located in Dallas or Houston

Company Overview:

• This is a 35+ year old exterior remodeling company serving Texas homeowners across multiple major metropolitan markets
• James Hardie Elite Preferred Contractor
• Better Business Bureau accredited with an A+ rating

What is Being Offered:

• Competitive base + bonus
• Benefits
• PTO
• Company vehicle

What The Position is About:

• Build and scale the residential roofing business across Texas, developing a repeatable model that supports continued market growth
• Own the roofing product, pricing, and technical strategy, including product mix, estimating, installation standards, quality control, code compliance, and warranties
• Establish consistent roofing processes and standards across markets while accounting for local codes, requirements, and market conditions
• Partner with Sales to integrate roofing expertise into the existing homeowner-first sales approach, developing the training, tools, and resources needed to confidently sell roofing solutions
• Provide hands-on coaching and technical leadership through product training, ride-alongs, field support, and ongoing development of roofing sales talent
• Help recruit, onboard, certify, and develop dedicated roofing salespeople and future roofing leaders
• Partner with Operations to build a scalable production process from signed contract through installation, quality control, and warranty support
• Develop strong manufacturer, vendor, material, crew, and field-partner strategies to support consistent quality and growth
• Own roofing revenue and gross margin while monitoring KPIs including close rate, average ticket, product mix, job costs, callbacks, rework, and warranty claims
• Collaborate closely with Sales, Operations, Marketing, and Finance on lead strategy, pricing, profitability, forecasting, and continued investment in the roofing business
• Participate in the EOS operating system through quarterly Rocks, scorecards, Level 10 meetings, issue solving, and accountability

The Right Candidate Will Have:

• Proven residential retail roofing expertise, with the ability to independently evaluate, explain, price, and sell roofing solutions
• Experience building or materially improving roofing teams, processes, training programs, pricing strategies, product offerings, or new markets
• Broad understanding of roofing sales and operations, including production, installation, marketing, lead generation, and the full customer lifecycle
• Proven leadership experience with the ability to train, coach, and influence cross-functional teams without relying solely on direct reporting authority
• A hands-on leadership approach, comfortable working in the field, accompanying salespeople, visiting jobsites, resolving technical issues, and building scalable systems