Director, Paid Social

Description

• Strategic Leadership: Develop and execute holistic social media strategies (paid, organic, listening, content) for assigned clients, ensuring alignment with brand goals and rigorous industry regulations.
• Client Partnership: Act as the primary strategic partner for clients, deeply understanding their brands and disease states to effectively leverage social media for their audiences.
• Team Development: Lead, mentor, and grow a team of social media analysts, fostering their expertise in strategy, execution, and advanced analysis, helping them become full-stack social marketers.
• Innovation & Thought Leadership: Stay ahead of market trends, new social networks, and emerging tools, bringing innovative ideas and best-in-class solutions to clients and continuously evolving CMI’s social media product.
• Campaign Oversight: Provide strategic oversight for day-to-day social campaigns, ensuring optimal performance, compliance, and effective legal review processes.
• Advanced Analytics: Partner with insights and predictive analytics teams to define robust measurement plans, utilize native language processing for content/behavior analysis, and adjust strategies based on data-driven insights.
• Cross-Functional Collaboration: Seamlessly connect social media efforts with search (paid & organic), media, research, creative, and PR agencies to ensure integrated and impactful marketing solutions.
• Regulatory Expertise: Navigate the complexities of regulated industries, specifically pharmaceutical marketing, ensuring social media utilization aligns with FDA regulations and internal processes.
• Audience & Market Intelligence: Leverage social listening tools to identify influencers, trends, engagement opportunities, and content gaps, as well as monitor for adverse events where applicable.

• 8-10 years of progressive experience in paid social media, demonstrating a deep understanding of major social networks (Facebook, Twitter/X, LinkedIn, Snapchat, Pinterest, YouTube, etc.) and their advertising platforms.
• Proven experience managing and developing a team, including junior, senior, and leadership staff.
• Leadership & Strategy:
• A natural leader with exceptional business acumen and the ability to articulate complex strategies clearly and concisely to diverse audiences.
• Strong independent decision-making skills affecting daily operations and campaign management.
• Demonstrated thought leadership in the social media space, driving innovation and product evolution.
• Client & Communication Skills:
• Exceptional ability to create, grow, and expand strong relationships with clients, vendors, and internal stakeholders.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Industry Knowledge:
• Familiarity with regulated industries and the nuances of social media utilization within these frameworks is essential.
• A Healthcare/Pharmaceutical background is a significant plus.
• Up-to-date knowledge of FDA regulations and processes related to social media in pharma.
• Tool Proficiency (a plus): Experience with social listening and management tools such as Synthesio, Hootsuite, Tweetdeck, Buffer, and others.