Director / Senior Manager, Sales - North America

The Director / Senior Manager, Sales reports to the GM, Sales & Service - NA/EU and is responsible for driving sales growth, customer satisfaction, and strategic account management for key semiconductor customers across North America. The role owns day-to-day account management, commercial activities, sales planning, forecasting, and cross-functional coordination to ensure successful execution of ASM's product and service sales strategy.

The Director / Senior Manager, Sales serves as the primary commercial interface for assigned customer accounts and product lines and works closely with Business Units, Product Management, Service, Process Engineering, and Operations to deliver customer success, drive market share growth, and achieve revenue objectives.

Key Responsibilities

• Develop and execute account plans to support sales growth and market share expansion.


• Own commercial engagement and account strategy for assigned semiconductor customers.


• Build and maintain strong relationships with engineering, operations, procurement, and executive stakeholders.


• Identify new business opportunities, share gain opportunities, and competitive displacement strategies.


• Lead sales campaigns for new systems, upgrades, and service offerings.


• Manage order forecasting, opportunity pipelines, and booking commitments.


• Coordinate product introductions, evaluations, and qualification activities with KPUs and customer teams.


• Drive resolution of commercial issues through effective cross-functional collaboration.


• Ensure alignment between customer requirements and ASM product capabilities.


• Support contract negotiations and commercial discussions.


• Communicate customer requirements and market intelligence back into ASM product organizations.


• Champion ASM's Safety First culture and compliance requirements.

Impact

• Accountable for revenue growth, market share expansion, and customer relationship development within assigned accounts.


• Influences customer technology adoption and purchasing decisions.


• Drives execution of account strategies to support business objectives.


• Leads and coordinates cross-functional teams through influence and collaboration.

Education

• Bachelor's degree in Engineering, Physics, Materials Science, Business, or a related discipline. Advanced degree preferred.

Experience & Skills

• 5+ years of sales, account management, business development, or related experience within the semiconductor capital equipment industry.


• Experience managing strategic customer relationships and commercial engagements.


• Strong commercial and business acumen.


• Experience coordinating complex technical sales cycles and customer evaluations.


• Demonstrated success achieving revenue, growth, and market share objectives.


• Excellent communication, presentation, and relationship-building skills.


• Ability to influence across a matrixed organization.


• Strong understanding of the North American semiconductor market and customer landscape.


• Ability to travel domestically and internationally as required.