Director, Store Communication

Company Overview

Role Overview

As a critical member within the Store Operations team, this role will lead the development and implementation of internal retail communication strategies, focused on team engagement and bringing the brand voice to our field teams while delivering a high level of retail execution. The role encompasses key aspects of how the Brands connect and relate to current and prospective employees and requires an innovative leader who can deliver a holistic and engaging experience for our teams.

Responsibilities 

• Develop long-term strategies and sponsor key initiatives to promote a culture of service and retail excellence within our retail stores, field leadership and home offices.


• Develop and execute the production of internal communications, events and materials.


• Collaborate with functional leaders to anticipate needs and proactively develop content to support brand awareness, engagement and execution.


• Manage a comprehensive gatekeeping/workload strategy that supports stores’ ability to execute tasks at the highest level.


• Oversee, develop, mentor and actively participate in the multi-brand communications team.


• Develop and improve communications tools (calendars, brand templates, etc.,) that enable teams to understand workload requirements and potential impacts across multiple brands.


• Build and execute leadership initiatives that elevate Field Teams and promote engagement.


• Be a field advocate and represent field feedback throughout all conversations to ensure continuity from strategy to execution.


• Collaborate with Operations to ensure initiatives are effective for field teams and support an exception customer experience.


• Develop strategic internal partnerships that amplify synergies between home office and field teams.


• Support in the development and execution of external and internal crisis communications strategy and responses


• Innovate new ways to communicate and simplify processes.


• Act as an advocate for culture and champion brand values

Qualifications

• Bachelor’s degree or equivalent experience


• 10+ years’ experience in Communications, or Employee Engagement


• Exceptional communication skills, including ability to write, pitch and present compelling content.


• Knowledge of recognition platforms


• Event planning experience


• Prior experience developing employee engagement strategies across multiple brands is preferred.


• Highly collaborative and self-motivated with strong organizational skills and attention to detail


• Proven track record for developing and implementing successful communication strategies and storytelling.