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E-Commerce Channel Manager

Job Description - E-Commerce Channel Manager

Description

About Tmat

Tmat is one of the fastest-growing brands in the truck accessory industry. Our patented, Made-in-America modular organization system won a 2025 SEMA New Products Award, and our content has generated over 350 million organic views this year alone. We sell direct through Tmat.com and Amazon, backed by a growing international content creator and dealer network spanning Europe, Australia, Asia, and the Americas.

We're a small, fast crew that out-executes bigger, slower competitors in our industry every single day. If you'd rather be a pirate than join the navy, keep reading.

About the Role

You will own the system that turns Tmat's traffic into revenue: our Shopify storefront, our Amazon channel, and the customer funnel that connects them. This is the senior e-commerce seat at Tmat. You own the architecture - themes, templates, page structure, and the A/B testing roadmap - and you own the results that come from it.

Important context: we have a working conversion system, refined through years of A/B testing, and it is one of the most valuable assets in the company. Our organic content drives over 325,000 sessions to Tmat.com every month - traffic most brands our size pay dearly for, and enough volume to run meaningful A/B tests in days, not months. Every tenth of a point of conversion you win is real money. Your job is to learn the system, protect it, and then make it measurably better. Structural changes to revenue-critical pages run through a documented propose-test-approve process with leadership, and the autonomy you carry grows with the wins you put on the board. If you want a sandbox on day one, this isn't it. If you want to run a revenue engine and be judged on results, keep reading.

What You'll Own

  • Conversion system and funnel - Themes, templates, page architecture, site speed, and the path from first click to checkout on Tmat.com.
  • A/B testing roadmap - Own the testing calendar end to end: hypothesis, build, run, read, roll out. You decide what gets tested next and defend it with data.
  • Channel strategy and performance - Own the numbers on Shopify and Amazon: conversion, average order value, traffic quality, and channel growth plans. The scoreboard is yours.
  • Amazon channel - Listings strategy, A+ Content, Brand Registry, review strategy, catalog health, and expansion into new marketplaces.
  • Product content and merchandising - Listings, images, copy, specs, and catalog data across both channels - hands-on or by directing merchandising support.
  • New product launches - Complete, coordinated launches: pages, funnels, pricing readiness, and post-launch optimization.
  • Cross-team coordination - Sync with content, social, and email so campaigns, pages, and promotions fire together.


Requirements
  • 5+ years managing e-commerce for a revenue-generating DTC brand, with clear ownership of conversion outcomes - not just task execution
  • Deep Shopify fluency - themes, templates, Liquid, apps, and the judgment to know when not to touch something that works
  • An A/B testing track record - you can show tests you designed, what they measured, and what they won
  • 2+ years inside Amazon Seller Central: listings, A+ Content, Brand Registry, and catalog troubleshooting
  • Analytics depth - GA4 and Shopify analytics, and the ability to turn funnel data into a prioritized roadmap
  • Process discipline - you document changes, test before you ship, and never surprise the team on a live page
  • A builder's work ethic - we're a startup competing with giants, and we act like it
  • Bonus points for: experience in automotive/truck accessories or enthusiast consumer brands, Walmart Marketplace, CRO certifications or coursework, and email/retention platform familiarity.


Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Paid Time Off (Vacation, Sick & Public Holidays)
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