E-Commerce Product Catalog Specialist

Born in Yosemite, forged in Quantico and built for adventure. 5.11 is a purpose-driven lifestyle brand, rooted in performance, durability, and versatility. Since 1979, we’ve created gear and apparel for people who live life without limits, delivering gear and apparel that empower them to push boundaries every day. 

The E-Commerce Product Catalog Specialist owns the end-to-end product creation and digital presentation process across all e-commerce regions. This role is responsible for ensuring every product launches accurately, on time, and fully aligned to seasonal strategy and marketing activation.

This individual serves as the central orchestrator of digital product readiness, managing timelines, cross-functional alignment, data accuracy, and on-site execution.

What You'll Do:

End-to-End Product Creation

• Own the full lifecycle of product setup across all regions.


• Track seasonal assortments and identify which products require:




• Global builds


• Region-specific builds




• Maintain visibility into:




• Sample status and ordering needs


• Shoot timelines and asset readiness


• Marketing launch holds


• Regional go-live timing




• Ensure products go live in alignment with planned content and campaign activations.


• Communicate launch readiness clearly across teams.

Customer-Facing Product Content

• Build and publish complete product records in CMS/PIM systems.


• Maintain and optimize:




• Product narratives


• Feature and benefit descriptions


• Technical specifications


• Attributes and taxonomy tagging


• Image selection and sequencing




• Ensure content is customer-first, brand-aligned, and SEO-optimized.


• Partner with Creative and Merchandising to elevate product storytelling and conversion.

Weekly In-Season Activation Reporting

• Provide weekly visibility into:




• Product launch status


• Activation alignment


• Launch risks and delays


• Regional readiness




• Ensure product availability aligns with marketing campaigns and digital content plans.


• Flag issues early and propose solutions.

Quarterly Catalog Health Audits & Executive Readouts

• Conduct structured quarterly audits evaluating:




• Data accuracy


• Content consistency


• SEO compliance


• Taxonomy alignment


• Image completeness


• Regional consistency




• Identify performance gaps and improvement opportunities.


• Deliver a concise executive-level readout with findings and action plans.


• Recommend operational improvements to elevate catalog standards.

What You Bring:

• 3+ years in e-commerce, digital merchandising, or product operations.


• Highly detail-oriented with strong organizational skills.


• A proactive problem solver who does not wait to be told what’s missing.


• Comfortable managing multiple timelines at once.


• Strong communicator who can coordinate across Product, Merchandising, Marketing, Creative, and Development teams.


• Comfortable presenting updates and reporting findings to leadership.


• Curious about how product presentation impacts performance and conversion.

Pay Range: $30.00-$33.00 per hour plus bonus!

5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.

*If you are a regular full-time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11’s benefits program.*

You can find out what personal information we collect, correct any inaccuracies, or ask us to delete your personal information (with some exceptions). To check out our policy, click HERE. If you want to make a request about your personal data, CLICK HERE.