Email Marketing Specialist

tronc, Inc. – publisher of award-winning titles such as LA Times, Chicago Tribune, Baltimore Sun and Orlando Sentinel – strives to connect readers with relevant and important content by leveraging robust data and cutting-edge technology.

The Email Marketing Specialist’s main focus is to devise email campaigns that will convert former subscribers and email registrants among tronc’s elite set of digital news sites into paid digital and print+digital subscribers. He/she will use data to identify compelling value statements and promotional strategy, leveraging all of the communication potential of the email channel. The successful candidate will analyze consumer data, such as entry points, engagement metrics and on-site behavior to support an acquisition strategy designed to compel to try out a subscription.

 The ideal candidate is highly analytical and has experience in consumer acquisition marketing.

• Plan email marketing campaigns designed to yield the most conversions and improve overall channel performance.
• Measure and report on campaign performance based on KPI’s and benchmarks; analyze campaign performance, summarize key insights and offer recommendations
• Work collaboratively with product and creative teams to develop content/messaging
• Manage relationships with key channel partners and vendors
• Become the internal product champion for software, solutions and platforms used to for optimizing channel performance.
• Assist in the development and implementation of email marketing strategies to achieve budgeted digital subscription goals
• Coordinate to ensure quality assurance in all email marketing campaigns
• Coordinate the development of testing scenarios intended to maximize results
• Understand and drive customer behavior through data analysis and industry understanding
• Collaborate with channel stakeholders to identify target audience attributes that increase the effectiveness of channel activities
• Implement systems (in conjunction with internal and external partners), processes, procedures and reporting templates
• Participate in cross-functional project teams from inception through execution

All your information will be kept confidential according to EEO guidelines.